Most Popular Christmas Gift In Each State


These are the gifts that everyone is going to be clamoring for on Black Friday or wanting to see under the tree.

Most Popular Christmas Gift In Each State
Christmas is right around the corner, and people around the country are starting to buy gifts for friends and family. More and more people are choosing to do their shopping online this year, making it easy for us to break down each state’s shopping habits using Google trends.

Most Interesting Findings

  • Video Games, PlayStation 5, and Xbox Consoles dominate the map
  • Apple was the only company with a dedicated color on the map as the AppleWatch, iPhone12, and iPad are all high on people’s list
  • New York and Vermont were the only places snobby enough to ask for clothes
  • Smartwatches are definitely “in” this year — either Apple, Samsung, Or Fitbit
  • Barbie has a special place in some southern states’ hearts

How We Figured This Out

We started by perusing Google Shopping 100 to see which gifts were most popular nationwide. Then, we researched which states were searching for those gifts the most, relative to other states.

Using Google Trends, we determined what Christmas presents each state wants a disproportionate amount of. We examined over 20 high ticket items. From there, we determined what present is searched a disproportionately, high amount in each state.

For example, while a lot of the country wants electronics only Kentucky really, really wants a Harry Potter Mystery Wand — the search interest there was higher than any other state for a Harry Potter Mystery Wand

A Closer Look At Christmas Present Trends

Some trends are unsurprising – tech gifts like smartphones, tablets, and smartwatches dominated the map. Most of the country seems sold on iPhones or Samsungs, but Maine and Wyoming are too cool for all that, opting for the Google Pixel instead. New Mexico and Kansas miss the days of flip phones and are intrigued by the idea of folding their phones again with the Samsung Galaxy Z Fold.

Smartwatches are definitely “in” this year, but even neighbor states can’t agree on which one is the best. Virginia thinks the Apple Watch is superior, while West Virginia is going with the Samsung version. And the upper Midwest is more concerned with the health-tracking capabilities of smartwatches, going for the Fitbit Versa instead.

Gaming gifts are also huge this year, mainly due to the release of the new Playstation and Xbox consoles, which have been popular searches throughout the country. The Pacific Northwest seems obsessed with violent video games, whether facing the dystopian future of Cyberpunk 2077 or the frozen wastes of Assassin’s Creed Valhalla.

Household gifts were also quite common. Michigan and Arizona need their coffee fix from Keurig, while Connecticut yuppies are rushing to get patio heaters ready for their socially-distanced, outdoor holiday celebrations. And we’re happy to see Tennessee and Arkansas staying true to their BBQ roots while moving the party indoors with air fryers (even if they can’t agree on which brand is best).

Meanwhile, New York and Vermont are just trying to stay fashionable while avoiding slips on ice with North Face boots. And Florida couldn’t handle the intensity of fidget spinners, so they’re looking to get an even easier toy for fidgety hands, Simpl Dimpl. Apparently, Floridians like pushing buttons.

The inland states seem to be more traditional gift-givers than the coastal regions, searching for toys rather than tech. Utah and Nebraska are keeping it classic with the Super Mario Legos, while Mississippi and South Carolina can’t agree on whether the Barbie Dreamhouse or Barbie Dream Camper makes for a better present. Kentucky is still hooked on Harry Potter, stocking up on mystery wands in hopes of their latent wizarding powers finally emerging in 2021.

Meanwhile, Colorado, Minnesota, and Indiana are trying to usher in the robot apocalypse by getting an Anki Vector Robot in every household. They’re cute little robots that wander around your house, tell you the weather, and collect your personal data. Oh, and they purr when you pet them. What a gift!

What do you think? Let us know what state you’re from and if you’ve heard a lot of buzz about the gift that’s trending in your state. Or just use this map for inspiration if you have no clue what to get for Christmas presents this year.

Most Popular Gift By State

State Label
Alabama Apple Ipad Air 4
California Iphone12
Hawaii Iphone12
Illinois Iphone12
Massachusetts Apple Ipad Air 4
Missouri Iphone12
New Jersey Iphone12
Texas Apple Watch
Virginia Apple Watch
Arizona Keurig K-Duo
Arkansas Powerxl Vortex Air Fryer
Connecticut Patio Heater
Florida Simpl Dimpl
Tennessee Ninja Foodi Digital Air Fry Oven
Michigan Keurig K-Duo
New York North Face Boots
Vermont North Face Boots
Colorado Anki Vector Robot
Indiana Anki Vector Robot
Iowa Fitbit Versa
Kentucky Harry Potter Mystery Wand
Minnesota Anki Vector Robot
South Dakota Fitbit Versa
Wisconsin Fitbit Versa
Kansas Samsung Galaxy Z Fold
Maine Google Pixel 5
Montana Samsung Galaxy Note 20 Ultra
New Hampshire Samsung Galaxy Watch 3
New Mexico Samsung Galaxy Z Fold
West Virginia Samsung Galaxy Watch 3
Wyoming Google Pixel 5
Delaware Playstation 5
Georgia Playstation 5
Louisiana Playstation 5
Maryland Playstation 5
Nevada Microsoft Xbox Series S
North Carolina Xbox 5
Oklahoma Xbox 5
Pennsylvania Playstation 5
Rhode Island Playstation 5
Mississippi Barbie Dreamhouse
Ohio Espn Air Hockey Table
South Carolina Barbie Dream Camper
Alaska Cyberpunk 2077
Idaho Assassins Creed Valhalla
Nebraska Lego Super Mario
North Dakota Assassins Creed Valhalla
Oregon Cyberpunk 2077
Utah Lego Mario
Washington Cyberpunk 2077

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