You’ve seen these lists before. Best places to live in Hawaii. Best sururbs in Hawaii. Best counties in Hawaii.
Etc., etc., etc.
But they all focus on major cities and towns in the Aloha State, and no one pays attention to the little guy.
Well, that’s all about to change as we put together a list of the superb small towns in Hawaii based on numbers–not opinions or hearsay.
We’ll dive right into our methodology in the next section, but first, we thought you might want to know which places in Hawaii ranked the best based on Saturday Night Science.
Table Of Contents: Top Ten | Methodology | Summary | Table
The 15 Best Small Towns To Live In Hawaii For 2025
- Maunawili
- Ko Olina
- Poipu
- Puhi
- Mahinahina
- Waikapu
- Princeville
- Eleele
- Kaaawa
- Kalaheo
- Holualoa
- Kaanapali
- Waimanalo Beach
- Hauula
- Omao
What’s the best small town in Hawaii? Maunawili is the best small town in Hawaii based on the most recent Census data. If you live in one of these small towns like Maunawili, chances are, you’re not surprised. After all, you know how great you have it.
But for the rest of you–keep reading, and we’ll get to just why these small towns made our list.
For more reading on the Aloha State check out:
The 15 Best Small Towns In Hawaii For 2025
1. Maunawili

/10
Population: 2,288
Median Income: $176,528 (1st Best)
Median Home Value: $1,404,800 (2nd Best)
Unemployment Rate: 2.2%
2. Ko Olina
/10
Population: 1,677
Median Income: $125,577 (7th Best)
Median Home Value: $885,500 (16th Best)
Unemployment Rate: 1.0%
3. Poipu
/10
Population: 1,418
Median Income: $138,864 (3rd Best)
Median Home Value: $1,115,300 (6th Best)
Unemployment Rate: 1.3%
4. Puhi
/10
Population: 4,381
Median Income: $132,645 (5th Best)
Median Home Value: $654,600 (31st Best)
Unemployment Rate: 1.6%
5. Mahinahina
Population: 1,051
Median Income: $161,875 (2nd Best)
Median Home Value: $1,153,700 (5th Best)
Unemployment Rate: 4.9%
6. Waikapu
/10
Population: 3,645
Median Income: $121,618 (10th Best)
Median Home Value: $837,700 (20th Best)
Unemployment Rate: 2.3%
7. Princeville

/10
Population: 1,794
Median Income: $106,938 (16th Best)
Median Home Value: $1,215,000 (4th Best)
Unemployment Rate: 5.9%
8. Eleele
/10
Population: 2,339
Median Income: $122,308 (9th Best)
Median Home Value: $684,900 (29th Best)
Unemployment Rate: 1.8%
9. Kaaawa
/10
Population: 1,259
Median Income: $132,188 (6th Best)
Median Home Value: $966,500 (11th Best)
Unemployment Rate: 2.6%
10. Kalaheo
/10
Population: 4,612
Median Income: $105,605 (17th Best)
Median Home Value: $899,300 (15th Best)
Unemployment Rate: 3.7%
11. Holualoa

/10
Population: 2,825
Median Income: $109,444 (15th Best)
Median Home Value: $1,056,500 (8th Best)
Unemployment Rate: 4.2%
12. Kaanapali
/10
Population: 1,216
Median Income: $134,375 (4th Best)
Median Home Value: $1,767,400 (1st Best)
Unemployment Rate: 18.4%
13. Waimanalo Beach

/10
Population: 4,587
Median Income: $120,769 (11th Best)
Median Home Value: $816,500 (22nd Best)
Unemployment Rate: 4.4%
14. Hauula

/10
Population: 3,473
Median Income: $113,571 (14th Best)
Median Home Value: $915,800 (14th Best)
Unemployment Rate: 4.1%
15. Omao
/10
Population: 1,429
Median Income: $87,308 (24th Best)
Median Home Value: $946,400 (12th Best)
Unemployment Rate: 9.6%
Methodology: How We Determined The Coolest Towns In Hawaii
We threw a lot of criteria at this report to get the best, most complete results of the best small towns in Hawaii possible.
Using the most recent data from the Census’s 2019-2023 American Community Survey, the Bureau of Labor Statistics, and Saturday Night Science, this is the criteria we used:
- Population Density (Higher is better)
- Lowest Unemployment Rates
- Housing costs (Higher is better. More demand.)
- Adjusted Median Income (Higher is better)
- Highly Educated Adults (Higher is better)
- Insurance Rates (Higher is better)
- Commute Times (Lower is better)
We looked at places with populations lower than 5,000 people and greater than 1,000, of which there were many – 60 to be exact.
We then ranked each place in each category with scores from 1 to 60, averaged them out, and the lowest scores went to our Best Small Towns in Hawaii. Top of that list — Maunawili.
This is our tenth time ranking the best small places to live in Hawaii.
Summary: Science Can Tackle Any Issue, Even Small Ones
We said it once, and we’ll say it again — this list: it’s just science. We did the research, crunched the numbers, and it turns out these 15 small towns in Hawaii are the best in which to live.
And who can argue with that?
The best small towns in Hawaii are Maunawili, Ko Olina, Poipu, Puhi, Mahinahina, Waikapu, Princeville, Eleele, Kaaawa, and Kalaheo.
If you’re curious, here are the worst small towns in Hawaii:
- Hawaiian Ocean View
- Mountain View
- Hawaiian Beaches
For more Hawaii reading, check out:
Best Small Towns In Hawaii
| Rank | City | Population | Median Income | Median Home Value | Unemployment Rate |
|---|---|---|---|---|---|
| 1 | Maunawili, HI | 2,288 | $176,528 | 2.2% | |
| 2 | Ko Olina, HI | 1,677 | $125,577 | 1.0% | |
| 3 | Poipu, HI | 1,418 | $138,864 | 1.3% | |
| 4 | Puhi, HI | 4,381 | $132,645 | 1.6% | |
| 5 | Mahinahina, HI | 1,051 | $161,875 | 4.9% | |
| 6 | Waikapu, HI | 3,645 | $121,618 | 2.3% | |
| 7 | Princeville, HI | 1,794 | $106,938 | 5.9% | |
| 8 | Eleele, HI | 2,339 | $122,308 | 1.8% | |
| 9 | Kaaawa, HI | 1,259 | $132,188 | 2.6% | |
| 10 | Kalaheo, HI | 4,612 | $105,605 | 3.7% | |
| 11 | Holualoa, HI | 2,825 | $109,444 | 4.2% | |
| 12 | Kaanapali, HI | 1,216 | $134,375 | 18.4% | |
| 13 | Waimanalo Beach, HI | 4,587 | $120,769 | 4.4% | |
| 14 | Hauula, HI | 3,473 | $113,571 | 4.1% | |
| 15 | Omao, HI | 1,429 | $87,308 | 9.6% | |
| 16 | Lawai, HI | 2,775 | $104,826 | 10.5% | |
| 17 | Haleiwa, HI | 4,671 | $93,977 | 3.0% | |
| 18 | Hanapepe, HI | 2,288 | $90,319 | 8.5% | |
| 19 | Lanai City, HI | 3,283 | $79,405 | 2.3% | |
| 20 | Mokuleia, HI | 1,684 | $83,571 | 2.6% | |
| 21 | Wainaku, HI | 1,082 | $72,188 | 4.4% | |
| 22 | Kilauea, HI | 3,104 | $86,382 | 2.5% | |
| 23 | Honokaa, HI | 2,353 | $85,556 | 3.1% | |
| 24 | Whitmore Village, HI | 3,821 | $102,155 | 4.0% | |
| 25 | Waialua, HI | 3,015 | $84,656 | 5.5% | |
| 26 | Koloa, HI | 2,327 | $76,316 | 10.1% | |
| 27 | Hanamaulu, HI | 4,360 | $80,094 | 6.3% | |
| 28 | Kealakekua, HI | 1,989 | $79,332 | 1.6% | |
| 29 | Captain Cook, HI | 3,751 | $124,551 | 6.2% | |
| 30 | Hawi, HI | 1,720 | $85,197 | 6.3% | |
| 31 | Pupukea, HI | 4,853 | $98,771 | 7.0% | |
| 32 | Papaikou, HI | 1,325 | $80,972 | 4.2% | |
| 33 | Anahola, HI | 3,098 | $96,207 | 3.7% | |
| 34 | Kapaau, HI | 2,029 | $74,583 | 3.2% | |
| 35 | Kurtistown, HI | 2,928 | $78,750 | 7.0% | |
| 36 | Kekaha, HI | 3,482 | $73,011 | 3.1% | |
| 37 | Kaunakakai, HI | 3,721 | $76,944 | 4.9% | |
| 38 | Kahuku, HI | 2,425 | $73,214 | 13.2% | |
| 39 | Paia, HI | 2,629 | $120,735 | 11.3% | |
| 40 | Honaunau-Napoopoo, HI | 2,554 | $75,884 | 5.2% | |
| 41 | Keokea, HI | 3,049 | $119,464 | 7.4% | |
| 42 | Wailua, HI | 2,544 | $68,548 | 8.7% | |
| 43 | Keaau, HI | 1,210 | $64,688 | 2.2% | |
| 44 | Honalo, HI | 1,057 | $65,000 | 1.9% | |
| 45 | Kualapuu, HI | 2,357 | $52,500 | 6.6% | |
| 46 | Pahala, HI | 1,785 | $71,908 | 12.9% | |
| 47 | Halaula, HI | 1,049 | $65,694 | 5.1% | |
| 48 | Haliimaile, HI | 1,096 | $81,250 | 12.4% | |
| 49 | Hawaiian Acres, HI | 4,123 | $79,808 | 3.8% | |
| 50 | Pepeekeo, HI | 1,505 | $52,276 | 9.7% | |
| 51 | Ainaloa, HI | 3,493 | $51,757 | 8.4% | |
| 52 | Pahoa, HI | 1,430 | $55,903 | 6.7% | |
| 53 | Leilani Estates, HI | 1,415 | $23,177 | 20.3% | |
| 54 | Orchidlands Estates, HI | 3,180 | $70,996 | 7.4% | |
| 55 | Discovery Harbour, HI | 1,198 | $64,286 | 13.8% | |
| 56 | Fern Acres, HI | 1,714 | $49,554 | 17.3% | |
| 57 | Nanawale Estates, HI | 1,440 | $24,980 | 10.8% | |
| 58 | Hawaiian Beaches, HI | 4,503 | $42,154 | 6.1% | |
| 59 | Mountain View, HI | 3,833 | $63,882 | 6.2% | |
| 60 | Hawaiian Ocean View, HI | 3,809 | $45,917 | 16.5% |

