Since the 1950s ended, most of America has let its guard down and people have become a whole lot kinkier.
Searches for sex online are at an all-time high, and with sexting, flexting, and every other new way of communicating our desires online, it’s pretty clear that we can’t get enough.
Whether we want to admit it or not.
Which of the places in South Dakota are the kinkiest? We can tell by looking at who is buying the most ‘kinky’ stuff online.
Based on the number of purchases from Adam & Eve per capita, we came up with this list as the 10 kinkiest cities in the Mount Rushmore State.
0.01 orders per capita
Sioux Falls is the most populous city in the U.S. state of South Dakota and the 145th-most populous city in the United States. It is the county seat of Minnehaha County. and also extends into Lincoln County to the south. It is the 47th fastest-growing city in the United States and the fastest-growing metro area in South Dakota, with a population increase of 22% between 2000 and 2010.
Data | Crime | Cost of living | Movers
0.01 orders per capita
Spearfish is a city in Lawrence County, South Dakota, United States. The population was 10,494 at the 2010 census.
Data | Crime | Cost of living | Movers
0.01 orders per capita
Aberdeen is a city in and the county seat of Brown County, South Dakota, United States, about 125 miles northeast of Pierre. The city population was 26,091 at the 2010 census, making it the third most populous city in the state after Sioux Falls and Rapid City. Aberdeen is the principal city of the Aberdeen Micropolitan Statistical Area, which includes all of Brown and Edmunds counties and has a population of 40,602 in 2010. Aberdeen is considered a college town, being the home of both Northern State University and Presentation College.
Data | Crime | Cost of living | Movers
0.01 orders per capita
Rapid City is the second most populous city in South Dakota and the county seat of Pennington County. Named after Rapid Creek, on which the city is established, it is set against the eastern slope of the Black Hills mountain range. The population was 67,956 as of the 2010 Census. Known as the “Gateway to the Black Hills” and the “City of Presidents”, it is split by a low mountain ridge that divides the western and eastern parts of the city. Ellsworth Air Force Base is located on the outskirts of the city. Camp Rapid, a part of the South Dakota Army National Guard, is located in the western part of the city. The historic “Old West” town of Deadwood is nearby. In the neighboring Black Hills are the popular tourist attractions of Mount Rushmore, the Crazy Horse Memorial, Custer State Park, and Wind Cave National Park.
Data | Crime | Cost of living | Movers
0.01 orders per capita
Brookings is a city in Brookings County, South Dakota, United States. Brookings is the fourth largest city in South Dakota, with a population of 22,056 at the 2010 census. It is the county seat of Brookings County, and home to South Dakota State University, the largest institution of higher education in the state. Also found in Brookings are the South Dakota Art Museum, the Children’s Museum of South Dakota, the annual Brookings Summer Arts Festival, and the headquarters of a number of manufacturing companies and agricultural operations.
Data | Crime | Cost of living | Movers
0.01 orders per capita
Yankton is a city in, and the county seat of, Yankton County, South Dakota, United States. The population was 14,454 at the 2010 census. Yankton is the principal city of the Yankton Micropolitan Statistical Area, which includes the entirety of Yankton County, and which had an estimated population of 22,702 as of July 1, 2015.
Data | Crime | Cost of living | Movers
0.01 orders per capita
Mitchell is the county seat of Davison County, South Dakota, United States. The population was 15,254 at the 2010 census.
Data | Crime | Cost of living | Movers
0.01 orders per capita
Data | Crime | Cost of living | Movers
0.00 orders per capita
Watertown is a city in and the county seat of Codington County, South Dakota, United States. The population was 21,482 at the 2010 census. It is the fifth largest city in South Dakota. It is also the principal city of the Watertown Micropolitan Statistical Area, which includes all of Codington and Hamlin counties.
Data | Crime | Cost of living | Movers
0.00 orders per capita
Vermillion is a city in and the county seat of Clay County, in the southeastern corner of the state of South Dakota, and the eleventh largest city in the state. According to the 2010 Census, the population was 10,571. The city lies atop a bluff near the Missouri River.
Data | Crime | Cost of living | Movers
The receipts
Compare the top ten
Pick a metric. The bars rescale. The red line is South Dakota’s statewide median.
On the map
Where South Dakota’s kinkiest cities are
Saturday Night Science
Methodology: How We Measured The Kinkiest Cities In The Mount Rushmore State
In order to rank how kinky a city is, we simply had to see which cities in South Dakota purchased the most sex toys from online erotic adult toy and novelty powerhouse Adam & Eve. They provided us with purchase information in 2015.
It’s pretty easy to figure it out, actually, when you know the cities in South Dakota are buying adult toys.
Saturday Night Science at its finest — there’s no better way to solve this argument at a bar.
We calculated all the data on a per capita basis, meaning these are orders on a per-person basis, not a raw number of total dollars spent or number of orders. That keeps us from ranking the largest cities at the top since they have the most people.
Additionally, we only looked at the 14 places in South Dakota with over 5,000 people.
The kinkiest cities in South Dakota based on this methodology are Sioux Falls, Spearfish, Aberdeen, Rapid City, Brookings, Yankton, Mitchell, Pierre, Watertown, and Vermillion.
The full plate
Kinkiest Cities In South Dakota For 2026
Click any column to sort. Search by city name.
| Rank | City | Population | Orders Per Capita |
|---|---|---|---|
| 1 | Sioux Falls | 201,469 | 0.01 |
| 2 | Spearfish | 12,930 | 0.01 |
| 3 | Aberdeen | 28,189 | 0.01 |
| 4 | Rapid City | 77,946 | 0.01 |
| 5 | Brookings | 23,948 | 0.01 |
| 6 | Yankton | 15,540 | 0.01 |
| 7 | Mitchell | 15,649 | 0.01 |
| 8 | Pierre | 13,948 | 0.01 |
| 9 | Watertown | 23,044 | 0.00 |
| 10 | Vermillion | 11,878 | 0.00 |
| 11 | Huron | 14,385 | 0.00 |
| 12 | Sturgis | 7,086 | 0.00 |
| 13 | Belle Fourche | 5,804 | 0.00 |
| 14 | Madison | 6,094 | 0.00 |
Source: Adam & Eve orders per capita via Saturday Night Science. 14 South Dakota cities with more than 5,000 residents.
Summary
Summary: The Kinkiest Cities In South Dakota For 2026
So there you have it — the kinkiest cities in South Dakota based on Adam & Eve orders per capita.
The kinkiest cities in South Dakota are Sioux Falls, Spearfish, Aberdeen, Rapid City, Brookings, Yankton, Mitchell, Pierre, Watertown, and Vermillion. Not sold on South Dakota? Take the two-minute Find Your Place quiz and see which state actually fits you.
Questions and answers
Kinkiest Cities In South Dakota FAQs
What is the kinkiest city in South Dakota?
Sioux Falls is the kinkiest city in South Dakota for 2026, measured by Adam & Eve adult-toy orders per capita. Spearfish and Aberdeen are close behind.
What are the kinkiest cities in South Dakota?
The kinkiest cities in South Dakota are Sioux Falls, Spearfish, Aberdeen, Rapid City, Brookings, Yankton, Mitchell, Pierre, Watertown, and Vermillion. We ranked all 14 South Dakota cities with more than 5,000 residents.
How do you figure out where the kinkiest places are?
Adam & Eve shared city-level order data, and we ranked cities on orders per capita — not total dollars or order counts — so big cities do not get an unfair edge. Highest orders per person wins.
What is the least kinky city in South Dakota?
Madison posts the lowest orders per capita on the South Dakota list. Either the residents are buying elsewhere or the crock pot really is the most exciting thing in the house.
Should people in Sioux Falls be embarrassed?
No. The data is aggregated city-level order counts — nobody’s shopping cart is public. Consider it a compliment to Sioux Falls’s open-mindedness.