The 10 Richest Counties In Wisconsin For 2024


The richest counties in Wisconsin are Waukesha County and Ozaukee County for 2024 based on Saturday Night Science.

You’re probably never going to make enough money to live in the richest counties in Wisconsin.

The median household income in Waukesha County, the richest county in Wisconsin is $101,639, significantly higher than the US median of $74,580, which means based purely on math most people never make enough to live there.

And that’s okay because it’s still fun to look at the people living in the lap of luxury.

So we used Saturday Night Science and the most recent Census to rank home prices and incomes for all 72 counties in the Badger State. Let’s star gaze together.


Table Of Contents: Top Ten | Methodology | Table | Summary


What is the richest county in Wisconsin? The richest county in Wisconsin is Waukesha County. In contrast, the poorest county in state is Ashland County, according to the Census data.

Now you know exactly where to move in Wisconsin. Keep on reading for more about the top ten and a detailed methodology.

Or, check out the best places to live in Wisconsin and the cheapest places to live in Wisconsin.

The Richest Counties In Wisconsin For 2024

1. Waukesha County

Brookfield, WI

Source: Wikipedia User Merenta | CC BY-SA 3.0

Biggest Place: Waukesha
Population: 407,290
Median Income: $101,639 (highest)
Median Home Price: $427,935 (highest)
More on Waukesha CountyData

2. Ozaukee County

Belgium, WI

Source: Wikipedia User The original uploader was Royalbroil at English Wikipedia | CC BY-SA 2.5

Biggest Place: Mequon
Population: 91,745
Median Income: $92,258 (3rd highest)
Median Home Price: $427,342 (2nd highest)
More on Ozaukee CountyData

3. St. Croix County

Baldwin, WI

Source: Wikipedia User Jonathunder | GFDL 1.2

Biggest Place: River Falls
Population: 93,752
Median Income: $97,950 (2nd highest)
Median Home Price: $401,573 (4th highest)
More on St. Croix CountyData

4. Dane County

Belleville, WI

Source: Wikipedia User James Steakley | CC BY-SA 3.0

Biggest Place: Madison
Population: 559,891
Median Income: $84,297 (5th highest)
Median Home Price: $401,714 (3rd highest)
More on Dane CountyData

5. Washington County

Hartford, WI

Source: Wikipedia User Shadowe | CC BY-SA 3.0

Biggest Place: Milwaukee
Population: 136,842
Median Income: $91,915 (4th highest)
Median Home Price: $367,783 (7th highest)
More on Washington CountyData

6. Pierce County

Ellsworth, WI

Source: Public domain

Biggest Place: River Falls
Population: 42,187
Median Income: $82,996 (7th highest)
Median Home Price: $332,509 (9th highest)
More on Pierce CountyData

7. Calumet County

Appleton, WI

Source: Wikipedia User Thor Rudebeck | CC BY-SA 3.0

Biggest Place: Appleton
Population: 52,361
Median Income: $84,151 (6th highest)
Median Home Price: $328,990 (10th highest)
More on Calumet CountyData

8. Columbia County

Columbus, WI

Source: Wikipedia User User:Royalbroil | CC BY-SA 2.5

Biggest Place: Portage
Population: 58,272
Median Income: $79,271 (8th highest)
Median Home Price: $307,293 (13th highest)
More on Columbia CountyData

9. Walworth County

Burlington, WI

Source: Wikipedia User | CC BY-SA 3.0

Biggest Place: Whitewater
Population: 105,127
Median Income: $75,172 (15th highest)
Median Home Price: $351,321 (8th highest)
More on Walworth CountyData

10. Jefferson County

Fort Atkinson, WI

Source: Wikipedia User Scott Catron | GFDL

Biggest Place: Watertown
Population: 85,932
Median Income: $77,018 (12th highest)
Median Home Price: $309,567 (12th highest)
More on Jefferson CountyData

Methodology: How do you determine which Wisconsin county is the richest?

To determine the richest county in Wisconsin, we have to look at a handful of metrics that correlate with how rich people are. To do that, we made assumptions about what makes a county rich. For reference, we are trying to make the kind of argument you’d make at a bar using facts, Saturday Night Science.

With that in mind, we went to the American Community Survey data and Zillow for the most recent reporting period for data on the following:

  • Average Home Price
  • Median Income

We then ranked each county in Wisconsin for each of the criteria from one to 72, with one being the richest.

Taking the average rank across the two criteria, we created a Rich Score with the county posting the lowest overall score being the “Richest County In Wisconsin.”

The result is some of the places with the most expensive real estate and highest earners in the Badger State.

We updated this article for 2024. This report is our first time ranking the richest counties to live in Wisconsin. We have also ranked the richest states and richest cities in the United States.

Summary: The Richest Counties In Wisconsin For 2024

Living in Wisconsin can vary from one part of the state to the next, with pretty extreme variance in home prices and incomes across counties.

The richest counties in Wisconsin are Waukesha County, Ozaukee County, St. Croix County, Dane County, Washington County, Pierce County, Calumet County, Columbia County, Walworth County, and Jefferson County.

Now you know the parts of the state where Goodwill will have the best goodies, and that’s what you came here to learn at the end of the day.

You are welcome.

Here’s a look at the poorest counties in Wisconsin according to the data:

  1. Ashland County
  2. Langlade County
  3. Price County

For more Wisconsin reading, check out:

Detailed List Of The Richest Counties In Wisconsin

Rank County Population Median Income Average Home Price
1 Waukesha County 407,290 $101,639 $427,935
2 Ozaukee County 91,745 $92,258 $427,342
3 St. Croix County 93,752 $97,950 $401,573
4 Dane County 559,891 $84,297 $401,714
5 Washington County 136,842 $91,915 $367,783
6 Pierce County 42,187 $82,996 $332,509
7 Calumet County 52,361 $84,151 $328,990
8 Columbia County 58,272 $79,271 $307,293
9 Walworth County 105,127 $75,172 $351,321
10 Jefferson County 85,932 $77,018 $309,567
11 Outagamie County 190,611 $78,705 $291,089
12 Polk County 45,128 $74,142 $300,639
13 Brown County 268,393 $74,066 $297,999
14 Iowa County 23,766 $79,226 $279,239
15 Sauk County 65,664 $72,930 $295,076
16 Kewaunee County 20,570 $77,610 $266,611
17 Kenosha County 168,693 $76,583 $275,006
18 Green County 37,066 $76,080 $275,440
19 Door County 30,038 $68,257 $369,114
20 Eau Claire County 105,697 $70,127 $287,798
21 Chippewa County 66,254 $69,815 $280,881
22 Vilas County 23,146 $63,726 $376,042
23 Portage County 70,281 $71,301 $264,122
24 Racine County 197,068 $72,658 $259,033
25 Dodge County 89,032 $71,747 $261,750
26 Oconto County 39,048 $73,611 $247,447
27 La Crosse County 120,216 $68,731 $279,658
28 Dunn County 45,221 $69,721 $274,104
29 Oneida County 37,799 $66,111 $281,029
30 Winnebago County 171,197 $70,041 $258,963
31 Rock County 163,817 $70,630 $244,966
32 Sheboygan County 117,741 $68,969 $262,551
33 Pepin County 7,363 $70,833 $237,793
34 Bayfield County 16,214 $67,266 $265,591
35 Fond Du Lac County 104,027 $70,368 $242,766
36 Marathon County 137,820 $73,248 $225,761
37 Menominee County 4,279 $62,194 $291,438
38 Trempealeau County 30,679 $68,474 $243,671
39 Sawyer County 18,057 $57,519 $322,321
40 Washburn County 16,685 $58,504 $299,328
41 Waupaca County 51,822 $69,198 $231,534
42 Green Lake County 19,093 $66,395 $241,962
43 Burnett County 16,561 $60,466 $276,804
44 Manitowoc County 81,242 $66,412 $230,474
45 Monroe County 46,208 $66,451 $227,287
46 Lafayette County 16,716 $69,293 $199,818
47 Vernon County 30,811 $65,177 $221,385
48 Shawano County 40,848 $65,493 $218,729
49 Douglas County 44,092 $64,682 $219,044
50 Barron County 46,683 $59,379 $254,812
51 Milwaukee County 933,063 $59,319 $247,529
52 Buffalo County 13,329 $64,238 $213,912
53 Waushara County 24,672 $61,033 $234,812
54 Lincoln County 28,402 $64,314 $203,611
55 Richland County 17,256 $61,985 $226,679
56 Marquette County 15,619 $59,748 $235,848
57 Juneau County 26,695 $63,455 $210,819
58 Jackson County 20,958 $64,630 $189,396
59 Grant County 51,842 $63,497 $193,241
60 Wood County 74,138 $63,273 $195,857
61 Taylor County 19,979 $61,360 $198,026
62 Clark County 34,703 $63,187 $180,738
63 Crawford County 16,123 $60,823 $186,650
64 Adams County 20,730 $55,223 $206,554
65 Marinette County 41,827 $60,347 $175,836
66 Rusk County 14,179 $57,473 $183,309
67 Forest County 9,239 $55,552 $194,407
68 Florence County 4,574 $58,049 $173,588
69 Iron County 6,136 $55,777 $183,108
70 Price County 14,066 $55,822 $181,673
71 Langlade County 19,512 $55,091 $181,815
72 Ashland County 16,041 $57,000 $169,833
About Chris Kolmar

Chris Kolmar has been in the real estate business for almost ten years now. He originally worked for Movoto Real Estate as the director of marketing before founding HomeSnacks.

He believes the key to finding the right place to live comes down to looking at the data, reading about things to do, and, most importantly, checking it out yourself before you move.

If you've been looking for a place to live in the past several years, you've probably stumbled upon his writing already.

You can find out more about him on LinkedIn or his website.