If you wantto impress your family and friends, tell them that you live in one of Wisconsin’s richest places. Becayse these places are super rich.
Wisconites might think that they live in one of the richest states because they house the Green Bay Packers, but it’s really because the economy in this state is pretty strong.
We decided to see where Wisconsin’s economy houses most of the wealth. We created a list of the top ten wealthiest places in Wisconsin for 2025 and listed them below.
How did we calculate where the ‘Richie Rich’ live in America’s Dairyland? We looked at the latest Census and Zillow data for 200 Wisconsin cities with 3,000 residents. We found the places with the highest median incomes and home prices. Let’s just say, if you live in the greater Milwaukee area, Cheesehead land, or the Madison area, you are doing just fine in the financial department.
You’ll also do fine in the safety department. Many of Wisconsin’s richest places are also the state’s safest.
Table Of Contents: Top Ten | Methodology | Summary | Table
It won’t be easy to pack up and move to one of Wisconsin’s wealthiest places. You will have to find a good job that pays close to $100,000/year.
What’s the richest place in Wisconsin for 2025? According to the latest data, the richest place in Wisconsin is Merton.
Want to know where Wisconsinites pop bottles of Dom for breakfast and eat expensive caviar as a snack? Keep reading.
Rich people not your cup of tea? Feel free to check out some more reading about Wisconsin:
The 10 Richest Cities In Wisconsin For 2025
1. Merton
/10
Population: 3,495
Median Income: $168,661
Median Home Values: $716,264
More on Merton: Data
2. Mequon
/10
Population: 25,259
Median Income: $147,391
Median Home Values: $634,381
More on Mequon: Data | Crime | Cost Of Living
3. Whitefish Bay
/10
Population: 14,750
Median Income: $154,255
Median Home Values: $617,792
More on Whitefish Bay: Data | Crime | Cost Of Living
4. Elm Grove
/10
Population: 6,428
Median Income: $133,304
Median Home Values: $657,491
More on Elm Grove: Data | Crime | Cost Of Living
5. Summit
/10
6. Bayside
/10
7. Waunakee
/10
Population: 14,927
Median Income: $128,750
Median Home Values: $566,541
More on Waunakee: Data | Crime | Cost Of Living
8. Richfield
/10
Population: 11,806
Median Income: $135,774
Median Home Values: $541,520
More on Richfield: Data | Cost Of Living
9. Verona
/10
Population: 14,499
Median Income: $119,148
Median Home Values: $589,640
More on Verona: Data | Crime | Cost Of Living
10. Fox Point
/10
Population: 6,746
Median Income: $140,818
Median Home Values: $532,132
More on Fox Point: Data | Crime | Cost Of Living
Methodology: How We Determined The Richest Places In Wisconsin For 2025
The first thing that comes to most people’s minds when they think about determining the richest places is simply identifying personal incomes. After all, rich people have really high salaries.
However, we don’t believe that one statistic wholly encompasses what it means to be one of the “richest places.” So we looked at this set of criteria from the newly released 2019-2023 American Community Survey and applied Saturday Night Science:
- Median Home Values
- Median Household Income
Median household income is the most digestible way to understand how rich a place is. And home values are a measure of wealth. The two combine to define a “Rich City.”
After we collected the data for all 200 places with more than 3,000 people in Wisconsin, we ranked each place from 1 to 200 for each of the criteria, with 1 being the richest.
We then averaged all the rankings for a place into a “Rich Score,” with the place having the lowest overall Rich Score, Merton, crowned the “Richest City In Wisconsin For 2025.”
The data has been updated for 2025. This is our tenth time ranking the wealthiest cities in Wisconsin.
You can skip to the end to see the rankings for all 200 places.
Summary: The Wealthiest Places In Wisconsin For 2025
Like we said earlier, when we set out to identify the richest places in Wisconsin, we weren’t sure what we’d encounter, but it ended up being some of the best places to live in Wisconsin.
The richest cities in Wisconsin are Merton, Mequon, Whitefish Bay, Elm Grove, Summit, Bayside, Waunakee, Richfield, Verona, and Fox Point.
When you look at the data, the cities and places mentioned above meet the criteria for being at the very top of the income ladder for everyone that lives there.
If you’re curious enough, here are the poorest cities in Wisconsin, according to data:
Poorest: Ladysmith
2nd Poorest: Antigo
3rd Poorest: Ashland
For more Wisconsin reading, check out:
Detailed List Of The Richest Cities In Wisconsin
| Rank | City | RichScore | Median Income | Average Home Price |
|---|---|---|---|---|
| 1 | Merton | 2.0 | $168,661 | $716,264 |
| 2 | Mequon | 4.5 | $147,391 | $634,381 |
| 3 | Whitefish Bay | 5.0 | $154,255 | $617,792 |
| 4 | Elm Grove | 5.5 | $133,304 | $657,491 |
| 5 | Summit | 6.0 | $124,750 | $731,076 |
| 6 | Bayside | 9.5 | $144,500 | $535,512 |
| 7 | Waunakee | 10.0 | $128,750 | $566,541 |
| 8 | Richfield | 10.0 | $135,774 | $541,520 |
| 9 | Verona | 10.5 | $119,148 | $589,640 |
| 10 | Fox Point | 11.0 | $140,818 | $532,132 |
| 11 | Bristol | 13.5 | $109,917 | $621,434 |
| 12 | Pewaukee | 14.75 | $112,093 | $550,358 |
| 13 | Brookfield | 15.5 | $124,026 | $505,006 |
| 14 | Delafield | 16.0 | $101,482 | $734,209 |
| 15 | Muskego | 17.0 | $116,361 | $504,834 |
| 16 | Sussex | 21.0 | $112,031 | $494,873 |
| 17 | Cottage Grove | 21.5 | $132,717 | $464,235 |
| 18 | Oconomowoc | 21.5 | $105,833 | $528,414 |
| 19 | Hobart | 23.0 | $111,918 | $480,436 |
| 20 | Suamico | 26.0 | $113,614 | $457,412 |
| 21 | Cross Plains | 27.5 | $103,389 | $490,129 |
| 22 | Sherwood | 27.5 | $114,205 | $444,564 |
| 23 | Lodi | 29.0 | $109,821 | $453,775 |
| 24 | Germa | 29.5 | $104,337 | $473,220 |
| 25 | Hudson | 30.5 | $97,036 | $495,507 |
| 26 | Mount Horeb | 31.5 | $100,956 | $476,935 |
| 27 | Deforest | 31.5 | $106,223 | $447,748 |
| 28 | Oregon | 32.0 | $100,695 | $477,788 |
| 29 | Mukwonago | 33.5 | $96,096 | $480,431 |
| 30 | Hartland | 34.0 | $87,297 | $643,019 |
| 31 | Franklin | 34.0 | $108,342 | $425,570 |
| 32 | Pleasant Prairie | 34.5 | $103,903 | $441,807 |
| 33 | North Hudson | 36.0 | $114,539 | $403,616 |
| 34 | Slinger | 36.5 | $99,457 | $453,240 |
| 35 | Mcfarland | 37.0 | $93,810 | $478,659 |
| 36 | Bloomfield | 37.5 | $92,438 | $483,468 |
| 37 | Shorewood | 38.5 | $89,135 | $524,529 |
| 38 | Middleton | 39.0 | $85,526 | $583,408 |
| 39 | Rochester | 40.0 | $104,429 | $405,598 |
| 40 | New Berlin | 40.0 | $97,414 | $432,603 |
| 41 | Menomonee Falls | 41.5 | $98,460 | $421,766 |
| 42 | Fitchburg | 45.5 | $85,420 | $496,311 |
| 43 | Jackson | 46.5 | $95,960 | $407,851 |
| 44 | Cedarburg | 47.5 | $82,110 | $535,312 |
| 45 | Monona | 47.5 | $87,784 | $464,423 |
| 46 | Prairie Du Sac | 48.5 | $92,672 | $418,773 |
| 47 | Sun Prairie | 49.0 | $90,521 | $427,850 |
| 48 | Wauwatosa | 49.5 | $93,859 | $405,367 |
| 49 | Johnson Creek | 50.0 | $94,552 | $404,984 |
| 50 | Grafton | 50.5 | $88,634 | $441,084 |
| 51 | Thiensville | 53.0 | $93,208 | $402,522 |
| 52 | Wright | 56.0 | $100,769 | $364,566 |
| 53 | Greendale | 56.0 | $95,015 | $376,376 |
| 54 | Oak Creek | 56.0 | $93,120 | $395,581 |
| 55 | Kewaskum | 56.5 | $103,472 | $351,737 |
| 56 | Lake Mills | 58.5 | $87,039 | $415,235 |
| 57 | Caledonia | 62.5 | $91,053 | $372,764 |
| 58 | Hales Corners | 63.5 | $88,068 | $388,706 |
| 59 | West Salem | 64.5 | $90,991 | $366,893 |
| 60 | Kronenwetter | 65.0 | $107,268 | $325,962 |
| 61 | East Troy | 65.5 | $77,698 | $465,077 |
| 62 | Waterford | 65.5 | $80,380 | $427,901 |
| 63 | New Richmond | 67.0 | $87,500 | $376,252 |
| 64 | Twin Lakes | 68.5 | $85,800 | $381,269 |
| 65 | Howard | 70.0 | $84,896 | $388,176 |
| 66 | Prescott | 70.0 | $82,730 | $397,581 |
| 67 | Waukesha | 71.0 | $81,651 | $401,827 |
| 68 | Stoughton | 71.5 | $78,517 | $416,324 |
| 69 | De Pere | 75.0 | $80,550 | $396,224 |
| 70 | Bellevue | 75.0 | $80,750 | $390,539 |
| 71 | Union Grove | 75.0 | $94,621 | $321,975 |
| 72 | Onalaska | 75.5 | $84,898 | $357,006 |
| 73 | Madison | 75.5 | $76,983 | $418,941 |
| 74 | River Falls | 76.0 | $78,078 | $405,192 |
| 75 | Combined Locks | 76.5 | $89,310 | $336,882 |
| 76 | Marshall | 78.0 | $84,462 | $352,838 |
| 77 | Port Washington | 78.5 | $81,582 | $371,876 |
| 78 | Sauk City | 78.5 | $82,813 | $358,372 |
| 79 | Somerset | 78.5 | $76,176 | $411,228 |
| 80 | Mount Pleasant | 79.5 | $90,189 | $330,653 |
| 81 | Saukville | 79.5 | $79,148 | $388,383 |
| 82 | Hortonville | 80.0 | $90,446 | $326,456 |
| 83 | Holmen | 80.5 | $77,083 | $402,889 |
| 84 | Pewaukee | 81.25 | $62,380 | $550,358 |
| 85 | Plover | 82.5 | $83,139 | $344,215 |
| 86 | Milton | 83.0 | $84,648 | $338,798 |
| 87 | Burlington | 83.5 | $81,658 | $346,614 |
| 88 | Allouez | 83.5 | $90,035 | $316,687 |
| 89 | Lake Hallie | 87.5 | $79,628 | $346,922 |
| 90 | Evansville | 87.5 | $78,841 | $352,542 |
| 91 | Lake Geneva | 88.5 | $73,199 | $396,665 |
| 92 | Oostburg | 91.5 | $87,276 | $302,822 |
| 93 | Altoona | 93.0 | $80,126 | $336,297 |
| 94 | Glendale | 94.0 | $77,096 | $344,498 |
| 95 | Hartford | 94.0 | $74,252 | $364,890 |
| 96 | Brown Deer | 96.0 | $91,567 | $278,896 |
| 97 | Baldwin | 97.5 | $76,675 | $341,686 |
| 98 | West Bend | 99.0 | $75,043 | $341,745 |
| 99 | Edgerton | 101.5 | $84,185 | $295,301 |
| 100 | Howards Grove | 101.5 | $72,348 | $349,763 |