If you wantto impress your family and friends, tell them that you live in one of Wisconsin’s richest places. Becayse these places are super rich.
Wisconites might think that they live in one of the richest states because they house the Green Bay Packers, but it’s really because the economy in this state is pretty strong.
We decided to see where Wisconsin’s economy houses most of the wealth. We created a list of the top ten wealthiest places in Wisconsin for 2026 and listed them below.
How did we calculate where the ‘Richie Rich’ live in America’s Dairyland? We looked at the latest Census and Zillow data for 201 Wisconsin cities with 3,000 residents. We found the places with the highest median incomes and home prices. Let’s just say, if you live in the greater Milwaukee area, Cheesehead land, or the Madison area, you are doing just fine in the financial department.
You’ll also do fine in the safety department. Many of Wisconsin’s richest places are also the state’s safest.
$173,913 median income · 6.6% poverty · #1 income in Wisconsin
Data | Crime | Cost of living | Movers
$158,016 median income · 4.4% poverty · #3 income in Wisconsin
Located in
Waukesha County, Wisconsin
Data | Crime | Cost of living | Movers
$140,682 median income · 5.0% poverty · #8 income in Wisconsin
Data | Crime | Cost of living | Movers
$157,109 median income · 3.7% poverty · #4 income in Wisconsin
Located in
Milwaukee County, Wisconsin
Data | Crime | Cost of living | Movers
$144,051 median income · 4.2% poverty · #5 income in Wisconsin
Located in
Ozaukee County, Wisconsin
Mequon is a city in Ozaukee County, Wisconsin, United States. The population was 23,132 at the 2010 census.
Data | Crime | Cost of living | Movers
$143,963 median income · 4.8% poverty · #6 income in Wisconsin
Located in
Washington County, Wisconsin
Data | Crime | Cost of living | Movers
$160,096 median income · 5.1% poverty · #2 income in Wisconsin
Data | Crime | Cost of living | Movers
$123,648 median income · 1.9% poverty · #12 income in Wisconsin
Data | Crime | Cost of living | Movers
$125,220 median income · 2.8% poverty · #11 income in Wisconsin
Located in
Dane County, Wisconsin
Data | Crime | Cost of living | Movers
$141,467 median income · 2.5% poverty · #7 income in Wisconsin
Located in
Milwaukee County, Wisconsin
Fox Point is a village in Milwaukee County, Wisconsin, United States. The population was 6,701 at the 2010 census.
Data | Crime | Cost of living | Movers
The receipts
Compare the top ten
Pick a metric. The bars rescale. The red line is Wisconsin’s statewide median.
Wisconsin statewide median: $77,485
Wisconsin statewide median: $330,171
Wisconsin statewide median: 10.6%
On the map
Where the money lives in Wisconsin
Saturday Night Science
How we determined the richest places in Wisconsin for 2026
The first thing most people reach for is personal income. After all, rich people have really high salaries. But one statistic doesn’t capture what it means to be one of the “richest places,” so we applied Saturday Night Science to two measures from the 2020-2024 American Community Survey:
- Median household income
- Median home value
Median household income is the most digestible way to understand how rich a place is, and home values are a measure of accumulated wealth. The two combine to define a “Rich City.”
After collecting the data for all 201 places in Wisconsin with more than 3,000 people, we ranked each place from 1 to 201 on both criteria, then averaged the two ranks into a “Rich Score.” The place with the lowest Rich Score, Merton, is crowned the richest city in Wisconsin for 2026.
The full plate
All 100 richest cities in Wisconsin, ranked
Click any column to sort. Search by city name.
| Rank | City | Rich Score | Population | Median income | Median home value | Poverty | Unemployment |
|---|---|---|---|---|---|---|---|
| 1 | Merton | 2.00 | 3,550 | $173,913 | $713,368 | 6.6% | 1.9% |
| 2 | Elm Grove | 3.50 | 6,459 | $158,016 | $672,840 | 4.4% | 0.7% |
| 3 | Summit | 4.50 | 5,114 | $140,682 | $752,619 | 5.0% | 0.9% |
| 4 | Whitefish Bay | 5.50 | 14,665 | $157,109 | $642,953 | 3.7% | 2.6% |
| 5 | Mequon | 5.50 | 25,270 | $144,051 | $647,578 | 4.2% | 2.6% |
| 6 | Richfield | 9.00 | 11,755 | $143,963 | $560,142 | 4.8% | 1.3% |
| 7 | Bayside | 9.00 | 4,329 | $160,096 | $548,316 | 5.1% | 2.7% |
| 8 | Bristol | 10.00 | 5,207 | $123,648 | $641,622 | 1.9% | 5.3% |
| 9 | Waunakee | 11.00 | 15,687 | $125,220 | $584,110 | 2.8% | 1.4% |
| 10 | Fox Point | 12.00 | 6,683 | $141,467 | $547,714 | 2.5% | 0.4% |
| 11 | Verona | 12.00 | 15,232 | $119,606 | $590,564 | 1.4% | 1.6% |
| 12 | Brookfield | 15.00 | 41,273 | $129,548 | $517,699 | 3.2% | 2.5% |
| 13 | Pewaukee | 17.25 | 16,211 | $108,350 | $557,877 | 3.7% | 2.6% |
| 14 | Sussex | 19.00 | 12,066 | $119,041 | $507,551 | 4.5% | 3.1% |
| 15 | Muskego | 20.00 | 25,406 | $112,221 | $515,980 | 3.0% | 2.0% |
| 16 | Cottage Grove | 21.00 | 8,513 | $139,313 | $474,956 | 3.7% | 0.9% |
| 17 | Oconomowoc | 22.50 | 19,080 | $106,425 | $537,005 | 7.7% | 2.2% |
| 18 | Delafield | 23.50 | 7,202 | $94,806 | $741,321 | 5.7% | 1.5% |
| 19 | Cross Plains | 26.00 | 4,107 | $105,145 | $504,941 | 1.3% | 0.9% |
| 20 | Mount Horeb | 26.00 | 7,736 | $107,856 | $481,815 | 2.8% | 3.6% |
| 21 | Suamico | 26.50 | 12,985 | $118,337 | $461,750 | 2.5% | 2.7% |
| 22 | Lodi | 27.50 | 3,204 | $117,584 | $459,917 | 5.1% | 3.9% |
| 23 | Oregon | 29.00 | 11,547 | $102,978 | $489,920 | 4.7% | 2.2% |
| 24 | Hobart | 30.50 | 10,610 | $103,440 | $481,199 | 4.2% | 0.5% |
| 25 | Bloomfield | 31.00 | 4,780 | $98,068 | $511,980 | 7.5% | 3.7% |
| 26 | Sherwood | 32.50 | 3,252 | $109,524 | $435,107 | 4.3% | 0.9% |
| 27 | Slinger | 33.50 | 6,307 | $101,404 | $463,134 | 2.9% | 5.5% |
| 28 | Mukwonago | 33.50 | 8,415 | $98,273 | $487,932 | 4.2% | 4.5% |
| 29 | Pleasant Prairie | 34.00 | 21,669 | $103,902 | $451,234 | 7.1% | 3.6% |
| 30 | DeForest | 34.50 | 11,501 | $106,419 | $445,514 | 5.7% | 2.4% |
| 31 | Franklin | 34.50 | 35,886 | $106,894 | $436,182 | 6.7% | 3.4% |
| 32 | Middleton | 35.00 | 22,301 | $89,524 | $613,360 | 7.6% | 3.0% |
| 33 | McFarland | 35.00 | 9,160 | $97,500 | $485,872 | 3.8% | 3.4% |
| 34 | Hartland | 37.00 | 9,972 | $87,754 | $654,280 | 5.2% | 4.8% |
| 35 | Germa | 37.00 | 20,962 | $100,231 | $462,859 | 4.9% | 2.1% |
| 36 | New Berlin | 37.50 | 40,270 | $101,091 | $448,456 | 4.1% | 2.2% |
| 37 | Hudson | 37.50 | 14,959 | $93,937 | $496,565 | 6.2% | 3.5% |
| 38 | North Hudson | 38.00 | 3,819 | $122,647 | $403,225 | 4.2% | 3.7% |
| 39 | Menomonee Falls | 42.00 | 39,539 | $100,238 | $431,120 | 5.2% | 1.9% |
| 40 | Rochester | 42.00 | 3,764 | $107,038 | $407,596 | 2.9% | 1.0% |
| 41 | Wauwatosa | 43.00 | 48,529 | $101,138 | $415,682 | 5.8% | 2.1% |
| 42 | Prairie du Sac | 43.50 | 4,382 | $101,049 | $416,060 | 7.7% | 0.7% |
| 43 | Shorewood | 45.50 | 13,627 | $86,726 | $544,885 | 14.3% | 3.2% |
| 44 | Johnson Creek | 47.00 | 3,362 | $100,685 | $409,481 | 4.3% | 0.3% |
| 45 | Cedarburg | 47.50 | 12,605 | $84,896 | $552,361 | 4.7% | 2.1% |
| 46 | Fitchburg | 49.50 | 32,619 | $86,516 | $501,314 | 9.3% | 1.9% |
| 47 | Grafton | 50.00 | 12,445 | $89,861 | $450,690 | 3.7% | 2.4% |
| 48 | Sun Prairie | 51.00 | 37,570 | $90,942 | $436,614 | 6.2% | 2.3% |
| 49 | Monona | 51.00 | 8,527 | $87,773 | $468,106 | 9.5% | 2.5% |
| 50 | Jackson | 51.00 | 8,003 | $93,170 | $416,165 | 6.0% | 1.5% |
| 51 | Oak Creek | 51.00 | 37,325 | $96,555 | $407,623 | 4.9% | 1.3% |
| 52 | Thiensville | 53.00 | 3,299 | $95,685 | $405,030 | 5.6% | 0.6% |
| 53 | Lake Mills | 54.00 | 6,470 | $91,027 | $420,977 | 5.1% | 2.4% |
| 54 | Greendale | 58.50 | 14,594 | $94,769 | $383,283 | 8.4% | 2.1% |
| 55 | Kronenwetter | 60.00 | 8,395 | $115,044 | $330,175 | 6.7% | 1.2% |
| 56 | West Salem | 60.00 | 5,330 | $97,019 | $370,540 | 8.6% | 3.3% |
| 57 | Caledonia | 62.50 | 25,257 | $93,152 | $380,069 | 4.5% | 3.2% |
| 58 | Kewaskum | 63.50 | 4,461 | $94,141 | $360,440 | 10.8% | 6.0% |
| 59 | Union Grove | 64.00 | 5,036 | $107,482 | $328,655 | 4.0% | 1.2% |
| 60 | East Troy | 66.00 | 4,978 | $79,669 | $475,622 | 10.2% | 1.9% |
| 61 | Hales Corners | 67.00 | 7,689 | $87,740 | $402,132 | 3.5% | 2.3% |
| 62 | Waterford | 67.50 | 5,692 | $82,404 | $432,513 | 3.8% | 2.1% |
| 63 | Wright | 69.00 | 3,322 | $93,125 | $353,587 | 2.1% | 1.6% |
| 64 | New Richmond | 69.50 | 10,539 | $88,157 | $374,056 | 10.5% | 2.9% |
| 65 | Waukesha | 69.50 | 71,233 | $83,837 | $413,609 | 9.8% | 2.7% |
| 66 | Sauk City | 70.50 | 3,483 | $91,042 | $355,463 | 8.4% | 2.9% |
| 67 | Combined Locks | 71.00 | 3,622 | $93,490 | $342,966 | 2.0% | 5.3% |
| 68 | Twin Lakes | 71.50 | 6,309 | $86,222 | $394,923 | 6.0% | 4.0% |
| 69 | De Pere | 73.00 | 25,301 | $84,869 | $401,113 | 5.6% | 1.7% |
| 70 | River Falls | 73.50 | 16,719 | $83,627 | $406,768 | 15.1% | 3.3% |
| 71 | Stoughton | 74.50 | 13,033 | $79,551 | $428,271 | 7.1% | 1.9% |
| 72 | Howard | 74.50 | 21,087 | $85,477 | $391,193 | 5.1% | 2.5% |
| 73 | Bellevue | 75.50 | 16,442 | $84,672 | $393,957 | 4.0% | 2.1% |
| 74 | Lake Hallie | 75.50 | 7,285 | $86,740 | $361,887 | 8.9% | 1.4% |
| 75 | Mount Pleasant | 76.50 | 27,953 | $91,616 | $336,759 | 5.9% | 4.5% |
| 76 | Holmen | 76.50 | 11,372 | $79,899 | $413,026 | 6.0% | 0.3% |
| 77 | Somerset | 76.50 | 3,208 | $80,395 | $411,158 | 14.8% | 2.3% |
| 78 | Plover | 77.00 | 13,884 | $88,042 | $347,474 | 9.2% | 3.5% |
| 79 | Madison | 78.00 | 278,001 | $78,050 | $423,767 | 16.4% | 2.7% |
| 80 | Marshall | 79.00 | 3,778 | $85,942 | $360,314 | 12.3% | 2.2% |
| 81 | Onalaska | 80.00 | 19,348 | $85,867 | $359,544 | 6.0% | 3.4% |
| 82 | Port Washington | 82.00 | 12,645 | $81,948 | $381,021 | 6.7% | 1.7% |
| 83 | Saukville | 82.50 | 4,267 | $79,730 | $399,946 | 8.5% | 3.7% |
| 84 | Ellsworth | 82.75 | 3,349 | $87,857 | $334,193 | 8.6% | 0.8% |
| 85 | Allouez | 83.00 | 13,975 | $91,250 | $319,587 | 5.1% | 2.0% |
| 86 | Hartford | 83.00 | 15,821 | $82,014 | $374,925 | 9.0% | 2.8% |
| 87 | Lake Geneva | 83.50 | 8,521 | $75,629 | $411,280 | 10.7% | 4.3% |
| 88 | Milton | 83.50 | 5,706 | $85,959 | $347,048 | 6.5% | 0.9% |
| 89 | Pewaukee | 85.25 | 8,196 | $62,139 | $557,877 | 7.3% | 3.0% |
| 90 | Burlington | 87.00 | 10,987 | $83,419 | $351,654 | 7.0% | 3.2% |
| 91 | Evansville | 88.00 | 5,782 | $81,149 | $358,801 | 5.6% | 2.6% |
| 92 | Waterloo | 90.50 | 3,600 | $87,776 | $316,134 | 13.7% | 0.6% |
| 93 | Prescott | 91.50 | 4,503 | $74,412 | $396,930 | 11.5% | 3.1% |
| 94 | Brown Deer | 93.00 | 12,564 | $93,974 | $283,653 | 6.9% | 5.0% |
| 95 | Oostburg | 93.25 | 3,058 | $87,857 | $304,542 | 7.6% | 2.3% |
| 96 | Howards Grove | 95.00 | 3,223 | $78,333 | $352,690 | 4.4% | 1.5% |
| 97 | Altoona | 95.00 | 8,878 | $84,552 | $327,629 | 13.1% | 2.8% |
| 98 | Glendale | 97.00 | 13,656 | $78,092 | $351,578 | 10.0% | 3.1% |
| 99 | Sturtevant | 99.00 | 6,772 | $92,647 | $281,361 | 7.4% | 5.8% |
| 100 | Hortonville | 99.50 | 3,256 | $82,063 | $321,105 | 4.4% | 0.7% |
Source: U.S. Census ACS 2020-2024, Zillow research. 201 cities with more than 3,000 residents.
Merton is the richest place in Wisconsin for 2026
When we set out to identify the richest places in Wisconsin, we weren’t sure what we’d find, but it ended up being some of the best places to live in the state. The richest cities in Wisconsin are Merton, Elm Grove, and Summit, and when you look at the data they sit at the very top of the income ladder for everyone who lives there.
Breaking into the top ten takes a median household income of at least $123,648. If you’re curious about the other end of the ledger, the poorest places are listed to the right.
