What is the cost of living in Sturgeon Bay, WI?
According to the most recent data on the cost of living, Sturgeon Bay has an overall cost of living index of 93, which is 0.9x lower than the national index of 100.
Compared to Wisconsin, Sturgeon Bay has a cost of living index that's 0.9x lower than Wisconsin's index of 98.
The standard of living in Sturgeon Bay ranks as #34 most affordable out of the 146 places we measured in Wisconsin. By definition, that implies Sturgeon Bay ranks as the #112 most expensive place in the Badger State.
For more reading on life in Sturgeon Bay, check out:
Sturgeon Bay Cost Of Living Vs. Wisconsin
Six factors go into calculating the cost of living index in Sturgeon Bay. Here is how it fares on each of the criteria:
The Services index in Sturgeon Bay is 96.
The Groceries index in Sturgeon Bay is 97.
The Health index in Sturgeon Bay is 86.
The Housing index in Sturgeon Bay is 100.
The Transportation index in Sturgeon Bay is 100.
The Utilities index in Sturgeon Bay is 95.
| Living Expense | Sturgeon Bay | Wisconsin | National Average |
|---|---|---|---|
| Overall | 93 | 98 | 100 |
| Services | 96 | 98 | 100 |
| Groceries | 97 | 100 | 100 |
| Health | 86 | 91 | 100 |
| Housing | 100 | 99 | 100 |
| Transportation | 100 | 102 | 100 |
| Utilities | 95 | 100 | 100 |
Sturgeon Bay Cost Of Living Compared To Wisconsin Averages
Index where 100 = national average. Source: cost-of-living index 2026.
For more reading on cost of living around Wisconsin, check out:
Protect your home budget Compare home warranties in Sturgeon Bay Get matched →Source: Cost-of-living index 2026, normalized to US average = 100
Sturgeon Bay, WI Housing Cost Breakdown
Housing swings affordability the most between places in Wisconsin, so we broke down housing costs into more detail. Home and income data comes from the most recent US Census ACS 2020-2024. The key points are:
The Median Home Value in Sturgeon Bay is $375,223.
The Median Rent in Sturgeon Bay is $1,097.
The Median Income in Sturgeon Bay is $59,926.
The Home Value To Income in Sturgeon Bay is 6.3x.
The Rent To Monthly Income in Sturgeon Bay is 0.22x.
| Statistic | Sturgeon Bay | Wisconsin | United States |
|---|---|---|---|
| Median Home Value | $375,223 | $330,171 | $332,700 |
| Median Rent | $1,097 | $1,087 | $1,413 |
| Median Income | $59,926 | $77,485 | $80,734 |
| Home Value To Income | 6.3x | 4.3x | 4.1x |
| Rent To Monthly Income | 0.22x | 0.17x | 0.21x |
Sturgeon Bay, WI Costs By Category
Detailed Sturgeon Bay Services costs vs. Wisconsin
| Item | Sturgeon Bay | Wisconsin |
|---|---|---|
| Shampoo | $1.29 | $1.28 |
| Movie | $14.24 | $12.13 |
| Bowling | $17.83 | $18 |
| Haircut | $20.11 | $24.26 |
| Beauty Salon | $30.55 | $45.56 |
Detailed Sturgeon Bay Groceries costs vs. Wisconsin
| Item | Sturgeon Bay | Wisconsin |
|---|---|---|
| Ground Beef | $6.1 | $5.84 |
| Fried Chicken | $1.42 | $1.57 |
| Milk | $4.73 | $4.67 |
| Potatoes | $4.35 | $4.93 |
| Pizza | $10.54 | $12.09 |
| Beer | $8.87 | $10.41 |
| Toothpaste | $3.73 | $3.7 |
Detailed Sturgeon Bay Health costs vs. Wisconsin
| Item | Sturgeon Bay | Wisconsin |
|---|---|---|
| Optometrist | $78.75 | $125.68 |
| Doctor | $157.9 | $135.78 |
| Dentist | $104.06 | $113.29 |
Detailed Sturgeon Bay Transportation costs vs. Wisconsin
| Item | Sturgeon Bay | Wisconsin |
|---|---|---|
| Gasoline | $3.32 | $3.46 |
| Tire Balancing | $63.04 | $59.92 |
Detailed Sturgeon Bay Utilities costs vs. Wisconsin
| Item | Sturgeon Bay | Wisconsin |
|---|---|---|
| All Electricity | $191.22 | $193.99 |
| Phone | $185.4 | $192.25 |
Sturgeon Bay SnackAbility
Cost Of Living In Cities Around Sturgeon Bay
The cost of living varies in the cities and towns around Sturgeon Bay. Here's a quick look at the cost of living in the most populous nearby places:
De Pere, WI has a cost of living index of 98, 1.1x Sturgeon Bay.
Howard, WI has a cost of living index of 103, 1.1x Sturgeon Bay.
Ashwaubenon, WI has a cost of living index of 98, 1.1x Sturgeon Bay.
| City | Population | Cost Of Living | Vs. Sturgeon Bay |
|---|---|---|---|
| De Pere, WI | 25,301 | 98 | 1.1x |
| Howard, WI | 21,087 | 103 | 1.1x |
| Ashwaubenon, WI | 17,314 | 98 | 1.1x |
| Bellevue, WI | 16,442 | 98 | 1.1x |
| Allouez, WI | 13,975 | 96 | 1.0x |
| Suamico, WI | 12,985 | 111 | 1.2x |
| Marinette, WI | 11,115 | 85 | 0.9x |
| Hobart, WI | 10,610 | 109 | 1.2x |
| Menominee, MI | 8,326 | 83 | 0.9x |








