The 10 Whitest Cities In Wisconsin For 2026

The whitest cities in Wisconsin are Mayville and Richfield for 2026 based on Saturday Night Science.

Whitest cities in Wisconsin research summary. We analyzed Wisconsin’s most recent Census data to determine the whitest cities in Wisconsin based on the percentage of White residents.

1

No. 1 whitest city in Wisconsin

Mayville, WI

5,228 peopleSnackAbility 8/10
8/10
Mayville, WI
Source: Public domain
96.3% White · #1 whitest in Wisconsin
Located in Dodge County, Wisconsin

Mayville is a city in Dodge County, Wisconsin, United States, located along the Rock River and the Horicon Marsh. The population was 5,154 at the 2010 census.

2

No. 2 whitest city in Wisconsin

Richfield, WI

11,755 peopleSnackAbility 6/10
6/10
95.9% White · #2 whitest in Wisconsin
Map of Richfield within Wisconsin Located in Washington County, Wisconsin
3

No. 3 whitest city in Wisconsin

Plymouth, WI

8,890 peopleSnackAbility 5/10up 2
5/10
Plymouth, WI
Source: Wikipedia User Royalbroil | CC BY-SA 3.0
94.2% White · #3 whitest in Wisconsin
Map of Plymouth within Wisconsin Located in Sheboygan County, Wisconsin

For other places named Plymouth, in Wisconsin or elsewhere, see Plymouth.

4

No. 4 whitest city in Wisconsin

Oconomowoc, WI

19,080 peopleSnackAbility 9/10down 1
9/10
Oconomowoc, WI
Source: Public domain
93.9% White · #4 whitest in Wisconsin
Map of Oconomowoc within Wisconsin Located in Waukesha County, Wisconsin

Oconomowoc is a city in Waukesha County, Wisconsin, United States. The name was derived from Coo-no-mo-wauk, the Potawatomi term for “waterfall.” The population was 15,712 at the 2010 census. The city is partially adjacent to the Town of Oconomowoc and near the village of Oconomowoc Lake, Wisconsin.

5

No. 5 whitest city in Wisconsin

Marinette, WI

11,115 peopleSnackAbility 7/10down 1
7/10
Marinette, WI
Source: Wikipedia User User Royalbroil on en.wikipedia | CC BY-SA 2.5
93.4% White · #5 whitest in Wisconsin
Map of Marinette within Wisconsin Located in Marinette County, Wisconsin

Marinette is a city in and the county seat of Marinette County, Wisconsin, United States. It is located on the south bank of the Menominee River, at its mouth at Green Bay, part of Lake Michigan; to the north is Stephenson Island, part of the city preserved as park. During the lumbering boom of the late 19th century, Marinette became the tenth-largest city in Wisconsin in 1900, with its peak population of 16,195.

6

No. 6 whitest city in Wisconsin

Jackson, WI

8,003 peopleSnackAbility 5/10up 3
5/10
Jackson, WI
Source: Wikipedia User Royalbroil | CC BY-SA 4.0
93.1% White · #6 whitest in Wisconsin
Map of Jackson within Wisconsin Located in Washington County, Wisconsin
7

No. 7 whitest city in Wisconsin

River Falls, WI

16,719 peopleSnackAbility 8.5/10up 9
8.5/10
River Falls, WI
Source: Wikipedia User Bobak Ha’Eri | CC BY 3.0
93.1% White · #7 whitest in Wisconsin
Map of River Falls within Wisconsin Located in St. Croix County, Wisconsin

River Falls is a city in Pierce and St. Croix counties in the U.S. state of Wisconsin. It is adjacent to the Town of River Falls in Pierce County and the Town of Kinnickinnic in St. Croix County. River Falls is the most populous city in Pierce county. The population was 15,000 at the 2010 census, with 11,851 residing in Pierce County, and 3,149 in St. Croix County. It is part of the Minneapolis-St. Paul metropolitan area and is about 30 miles east of the center of that region.

8

No. 8 whitest city in Wisconsin

Rhinelander, WI

8,316 peopleSnackAbility 7/10down 2
7/10
Rhinelander, WI
Source: Wikipedia User Royalbroil | CC BY-SA 3.0
92.7% White · #8 whitest in Wisconsin
Map of Rhinelander within Wisconsin Located in Oneida County, Wisconsin

Rhinelander is a city in and the county seat of Oneida County, Wisconsin, United States. The population was 7,798 at the 2010 census.

9

No. 9 whitest city in Wisconsin

Waupaca, WI

6,283 peopleSnackAbility 7/10up 9
7/10
Waupaca, WI
Source: Wikipedia User self | CC BY-SA 2.5
92.2% White · #9 whitest in Wisconsin
Map of Waupaca within Wisconsin Located in Waupaca County, Wisconsin

Waupaca is a city in and the county seat of Waupaca County in the state of Wisconsin, United States. The population was 6,069 at the 2010 census. The city is believed to be named after Sam Waupaca of the Potowatomi tribe.

10

No. 10 whitest city in Wisconsin

Stoughton, WI

13,033 peopleSnackAbility 9/10down 2
9/10
Stoughton, WI
Source: Wikipedia User Royalbroil | CC BY-SA 3.0
91.9% White · #10 whitest in Wisconsin
Map of Stoughton within Wisconsin Located in Dane County, Wisconsin

Stoughton is a city in Dane County, Wisconsin, United States. It straddles the Yahara River about 20 miles southeast of the state capital, Madison. Stoughton is part of the Madison Metropolitan Statistical Area. As of the 2010 census, the population was 12,611.

The receipts

Compare the top ten

Pick a metric. The bars rescale. The red line is Wisconsin’s statewide median.

City % White vs WI
1 Mayville 0.9628921193573068
2 Richfield 0.9591663122075712
3 Plymouth 0.9422947131608549
4 Oconomowoc 0.9391509433962264
5 Marinette 0.9342330184435448
6 Jackson 0.9310258653005123
7 River Falls 0.9307374842993001
8 Rhinelander 0.9271284271284271
9 Waupaca 0.9215342989017985
10 Stoughton 0.9192050947594568
City White residents vs WI
1 Mayville 5,034
2 Richfield 11,275
3 Plymouth 8,377
4 Oconomowoc 17,919
5 Marinette 10,384
6 Jackson 7,451
7 River Falls 15,561
8 Rhinelander 7,710
9 Waupaca 5,790
10 Stoughton 11,980
City Population vs WI
1 Mayville 5,228
2 Richfield 11,755
3 Plymouth 8,890
4 Oconomowoc 19,080
5 Marinette 11,115
6 Jackson 8,003
7 River Falls 16,719
8 Rhinelander 8,316
9 Waupaca 6,283
10 Stoughton 13,033

On the map

Where Wisconsin’s White population is concentrated

Saturday Night Science

Methodology: How we determined the whitest places in Wisconsin for 2026

To rank the whitest places in Wisconsin, we used Saturday Night Science to look at Census demographic data.

We had to look at the number of white people living in each city in Wisconsin on a per capita basis. In other words, the percentage of white people living in each city in Wisconsin.

We looked at table B03002: Hispanic OR LATINO ORIGIN BY RACE. Here are the category names as defined by the Census:

  • Hispanic or Latino
  • White alone*
  • Black or African American alone*
  • American Indian and Alaska Native alone*
  • Asian alone*
  • Native Hawaiian and Other Pacific Islander alone*
  • Some other race alone*
  • Two or more races*

* Not Hispanic or Latino

Our particular column of interest here was the number of people who identified as White alone.

We limited our analysis to places with a population greater than 5,000 people. That left us with 137 cities.

We then calculated the percentage of residents that are White. The percentages ranked from 96.3% to 31.7%.

Finally, we ranked each city based on the percentage of the White population, with a higher percentage being more White. Mayville took the distinction of being the most White, while Milwaukee was the least White city.

We updated this article for 2026. This report represents our eleventh time ranking the whitest cities in Wisconsin.

The full plate

Cities In Wisconsin By White Population

Click any column to sort. Search by city name.

RankCityPopulationWhite Population% White
1Mayville5,2285,03496.3%
2Richfield11,75511,27595.9%
3Plymouth8,8908,37794.2%
4Oconomowoc19,08017,91993.9%
5Marinette11,11510,38493.4%
6Jackson8,0037,45193.1%
7River Falls16,71915,56193.1%
8Rhinelander8,3167,71092.7%
9Waupaca6,2835,79092.2%
10Stoughton13,03311,98091.9%
11Port Washington12,64511,59191.7%
12Merrill9,3568,54391.3%
13Chippewa Falls14,78213,48891.2%
14Prairie du Chien5,4915,00491.1%
15Elm Grove6,4595,87891.0%
16Cedarburg12,60511,42990.7%
17Muskego25,40623,02390.6%
18Howard21,08718,99790.1%
19Ripon7,7726,99290.0%
20Menomonie16,53914,87689.9%
21Kronenwetter8,3957,52889.7%
22Grafton12,44511,14389.5%
23Suamico12,98511,61589.4%
24Twin Lakes6,3095,64189.4%
25Sheboygan Falls8,5477,64089.4%
26Wisconsin Rapids18,72216,71189.3%
27Marshfield18,70016,65889.1%
28Kaukauna17,70615,76589.0%
29Kimberly7,4476,62789.0%
30Lake Geneva8,5217,57888.9%
31Hudson14,95913,30188.9%
32Lake Hallie7,2856,47688.9%
33Monroe10,5879,40988.9%
34Antigo8,0697,17188.9%
35New London7,7266,85788.8%
36Richland Center5,1094,53388.7%
37Tomah9,5328,42888.4%
38Platteville11,49910,15488.3%
39Waterford5,6925,02388.2%
40West Bend32,03028,24288.2%
41Superior26,67723,52088.2%
42New Richmond10,5399,27888.0%
43Rothschild5,6004,92487.9%
44Lake Mills6,4705,68787.9%
45Mount Horeb7,7366,79887.9%
46Pewaukee8,1967,19787.8%
47Holmen11,3729,97687.7%
48Pewaukee16,21114,21587.7%
49Baraboo12,76911,19587.7%
50Hartford15,82113,86587.6%
51Verona15,23213,31987.4%
52Rice Lake9,0307,88487.3%
53Sturgeon Bay9,8068,55087.2%
54Altoona8,8787,73887.2%
55Delafield7,2026,26987.0%
56Little Chute11,75410,22086.9%
57De Pere25,30121,97686.9%
58Sparta9,9508,64186.8%
59Stevens Point25,78522,34386.7%
60Plover13,88412,02786.6%
61La Crosse51,35644,47086.6%
62Milton5,7064,92786.3%
63Allouez13,97512,06586.3%
64Oregon11,5479,96386.3%
65Waunakee15,68713,47285.9%
66Monona8,5277,31185.7%
67Eau Claire70,32260,12285.5%
68Watertown22,77419,45385.4%
69Cottage Grove8,5137,22084.8%
70Mequon25,27021,38984.6%
71Burlington10,9879,29384.6%
72Onalaska19,34816,36284.6%
73McFarland9,1607,74284.5%
74Hartland9,9728,42884.5%
75Beaver Dam16,56513,94884.2%
76Germa20,96217,64584.2%
77Mukwonago8,4157,06083.9%
78Portage10,2368,58483.9%
79Edgerton6,0145,04183.8%
80Janesville66,03055,32783.8%
81Weston15,74913,16183.6%
82Two Rivers11,2319,38383.5%
83Sussex12,06610,07083.5%
84Hales Corners7,6896,40383.3%
85Whitefish Bay14,66512,21283.3%
86Manitowoc34,62028,75083.0%
87Berlin5,5624,61683.0%
88Fort Atkinson12,46310,33582.9%
89New Berlin40,27033,39282.9%
90Neenah27,33622,55382.5%
91Menomonee Falls39,53932,56382.4%
92Ashwaubenon17,31414,20782.1%
93Franklin35,88629,31481.7%
94Oshkosh66,72954,42981.6%
95DeForest11,5019,34781.3%
96Fox Point6,6835,42781.2%
97Ashland7,9026,37680.7%
98Fond du Lac44,49435,70980.3%
99Whitewater15,80712,65480.1%
100Bellevue16,44213,10479.7%

Source: U.S. Census ACS 2020-2024. 137 cities with more than 5,000 residents.

Summary

Summary: White Populations Across Wisconsin

We measured the locations with the highest percentage of white people in Wisconsin. According to the most recent data, this list provides accurate information on the whitest places in Wisconsin.

The most White cities in Wisconsin are Mayville, Richfield, Plymouth, Oconomowoc, Marinette, Jackson, River Falls, Rhinelander, Waupaca, and Stoughton. Not sold on Wisconsin? Take the two-minute Find Your Place quiz and see which state actually fits you.

Chris Kolmar
About the author

Chris Kolmar has been in the real estate business for almost ten years now. He originally worked for Movoto Real Estate as the director of marketing before founding HomeSnacks.

He believes the key to finding the right place to live comes down to looking at the data, reading about things to do, and, most importantly, checking it out yourself before you move.

If you've been looking for a place to live in the past several years, you've probably stumbled upon his writing already.

You can find out more about him on LinkedIn or his website.

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