Since the 1950s ended, most of America has let its guard down and people have become a whole lot kinkier.
Searches for sex online are at an all-time high, and with sexting, flexting, and every other new way of communicating our desires online, it’s pretty clear that we can’t get enough.
Whether we want to admit it or not.
Which of the places in Massachusetts are the kinkiest? We can tell by looking at who is buying the most ‘kinky’ stuff online.
Based on the number of purchases from Adam & Eve per capita, we came up with this list as the 10 kinkiest cities in the Bay State.
0.01 orders per capita
Located in
Middlesex County, Massachusetts
Woburn is a city in Middlesex County, Massachusetts, United States. The population was 38,120 at the 2010 census. Woburn is located 9 miles north of Boston, Massachusetts.
Data | Crime | Cost of living | Movers
0.01 orders per capita
Located in
Worcester County, Massachusetts
Gardner is a city in Worcester County, Massachusetts, United States. The population was 20,228 at the 2010 census. Gardner is home to Dunn State Park, Gardner Heritage State Park, Lake Wampanoag Wildlife Sanctuary, and Mount Wachusett Community College.
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0.01 orders per capita
Located in
Suffolk County, Massachusetts
Boston BOSS-tn) is the capital city and most populous municipality of the Commonwealth of Massachusetts in the United States. It is also the seat of Suffolk County, although the county government was disbanded on July 1, 1999. The city proper covers 48 square miles with an estimated population of 673,184 in 2016, making it the largest city in the New England region of the northeastern United States. The city is the economic and cultural anchor of a substantially larger metropolitan area known as Greater Boston, a metropolitan statistical area home to a census-estimated 4.8million people in 2016 and ranking as the tenth-largest such area in the country. As a combined statistical area, this wider commuting region is home to some 8.2million people, making it the sixth-largest in the United States.
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0.01 orders per capita
Located in
Hampden County, Massachusetts
Westfield is a city in Hampden County, in the Pioneer Valley of western Massachusetts, United States. Westfield was first settled in 1660. It is part of the Springfield, Massachusetts Metropolitan Statistical Area. The population was 41,094 at the 2010 census.
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0.01 orders per capita
Located in
Hampden County, Massachusetts
Springfield is a city in western New England, and the seat of Hampden County, Massachusetts, United States. Springfield sits on the eastern bank of the Connecticut River near its confluence with three rivers: the western Westfield River, the eastern Chicopee River, and the eastern Mill River. As of the 2010 Census, the city’s population was 153,060. Metropolitan Springfield, as one of two metropolitan areas in Massachusetts, had a population of 692,942 as of 2010.
Data | Crime | Cost of living | Movers
0.01 orders per capita
Located in
Essex County, Massachusetts
Newburyport is a small coastal, scenic, and historic city in Essex County, Massachusetts, United States, 35 miles northeast of Boston. The population was 17,416 at the 2010 census. A historic seaport with a vibrant tourism industry, Newburyport includes part of Plum Island. The mooring, winter storage and maintenance of recreational boats, motor and sail, still contribute a large part of the city’s income. A Coast Guard station oversees boating activity, especially in the swift tidal currents of the Merrimack River.
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0.01 orders per capita
Located in
Plymouth County, Massachusetts
Brockton is a city in Plymouth County, Massachusetts, United States; the population was 95,314 in the 2015 Census. Brockton, along with Plymouth, are the county seats of Plymouth County. Brockton is the seventh largest city in Massachusetts and is sometimes referred to as the “City of Champions”, due to the success of native boxers Rocky Marciano and Marvin Hagler, as well as its successful Brockton High School sports programs. Two of the villages within the city are Montello and Campello, both have the distinction of having their own MBTA Commuter Rail Stations and post offices. Campello is the smallest neighborhood in the city, but also the most populous. Brockton hosts a baseball team, the Brockton Rox. Brockton is one of the windiest cities in the United States, with an average wind speed of 14.3mph.
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0.01 orders per capita
Located in
Middlesex County, Massachusetts
Lowell is a city in the U.S. Commonwealth of Massachusetts. Located in Middlesex County, Lowell was a county seat until Massachusetts disbanded county government in 1999. With an estimated population of 109,945 in 2014, it is the fourth-largest city in Massachusetts, and the second-largest in the Boston metropolitan statistical area. The city is also part of a smaller Massachusetts statistical area called Greater Lowell, as well as New England’s Merrimack Valley region.
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0.01 orders per capita
Located in
Middlesex County, Massachusetts
Malden is a city in Middlesex County, Massachusetts, United States. At the time of the 2010 United States Census, the population was at 59,450 people. In 2009, Malden was named the “Best Place to Raise Your Kids” in Massachusetts by Bloomberg Businessweek.
Data | Crime | Cost of living | Movers
0.00 orders per capita
Located in
Bristol County, Massachusetts
New Bedford is a city in Bristol County, Massachusetts, United States. As of the 2010 census, the city had a total population of 95,072, making it the sixth-largest city in Massachusetts. New Bedford is nicknamed “The Whaling City” because during the 19th century, the city was one of the most important, if not the most important, whaling ports in the world, along with Nantucket, Massachusetts and New London, Connecticut. The city, along with Fall River and Taunton, make up the three largest cities in the South Coast region of Massachusetts.
Data | Crime | Cost of living | Movers
The receipts
Compare the top ten
Pick a metric. The bars rescale. The red line is Massachusetts’s statewide median.
On the map
Where Massachusetts’s kinkiest cities are
Saturday Night Science
Methodology: How We Measured The Kinkiest Cities In The Bay State
In order to rank how kinky a city is, we simply had to see which cities in Massachusetts purchased the most sex toys from online erotic adult toy and novelty powerhouse Adam & Eve. They provided us with purchase information in 2015.
It’s pretty easy to figure it out, actually, when you know the cities in Massachusetts are buying adult toys.
Saturday Night Science at its finest — there’s no better way to solve this argument at a bar.
We calculated all the data on a per capita basis, meaning these are orders on a per-person basis, not a raw number of total dollars spent or number of orders. That keeps us from ranking the largest cities at the top since they have the most people.
Additionally, we only looked at the 38 places in Massachusetts with over 12,000 people.
The kinkiest cities in Massachusetts based on this methodology are Woburn, Gardner, Boston, Westfield, Springfield, Newburyport, Brockton, Lowell, Malden, and New Bedford.
The full plate
Kinkiest Cities In Massachusetts For 2026
Click any column to sort. Search by city name.
| Rank | City | Population | Orders Per Capita |
|---|---|---|---|
| 1 | Woburn | 41,939 | 0.01 |
| 2 | Gardner | 21,148 | 0.01 |
| 3 | Boston | 666,442 | 0.01 |
| 4 | Westfield | 40,378 | 0.01 |
| 5 | Springfield | 154,749 | 0.01 |
| 6 | Newburyport | 18,652 | 0.01 |
| 7 | Brockton | 105,386 | 0.01 |
| 8 | Lowell | 118,368 | 0.01 |
| 9 | Malden | 65,906 | 0.01 |
| 10 | New Bedford | 100,998 | 0.00 |
| 11 | Cambridge | 118,796 | 0.00 |
| 12 | Beverly | 42,665 | 0.00 |
| 13 | Pittsfield | 43,457 | 0.00 |
| 14 | Lynn | 101,709 | 0.00 |
| 15 | Gloucester | 30,075 | 0.00 |
| 16 | Quincy | 102,114 | 0.00 |
| 17 | Northampton | 30,962 | 0.00 |
| 18 | Fall River | 94,082 | 0.00 |
| 19 | Peabody | 54,695 | 0.00 |
| 20 | Lawrence | 88,736 | 0.00 |
| 21 | North Adams | 12,606 | 0.00 |
| 22 | Somerville | 81,036 | 0.00 |
| 23 | Marlborough | 41,647 | 0.00 |
| 24 | Newton | 89,044 | 0.00 |
| 25 | Waltham | 64,902 | 0.00 |
| 26 | Attleboro | 46,762 | 0.00 |
| 27 | Worcester | 207,055 | 0.00 |
| 28 | Chicopee | 55,295 | 0.00 |
| 29 | Haverhill | 67,698 | 0.00 |
| 30 | Fitchburg | 41,798 | 0.00 |
| 31 | Salem | 44,795 | 0.00 |
| 32 | Leominster | 43,909 | 0.00 |
| 33 | Holyoke | 37,813 | 0.00 |
| 34 | Chelsea | 39,908 | 0.00 |
| 35 | Medford | 59,354 | 0.00 |
| 36 | Taunton | 60,433 | 0.00 |
| 37 | Melrose | 29,650 | 0.00 |
| 38 | Revere | 60,012 | 0.00 |
Source: Adam & Eve orders per capita via Saturday Night Science. 38 Massachusetts cities with more than 12,000 residents.
Summary
Summary: The Kinkiest Cities In Massachusetts For 2026
So there you have it — the kinkiest cities in Massachusetts based on Adam & Eve orders per capita.
The kinkiest cities in Massachusetts are Woburn, Gardner, Boston, Westfield, Springfield, Newburyport, Brockton, Lowell, Malden, and New Bedford. Not sold on Massachusetts? Take the two-minute Find Your Place quiz and see which state actually fits you.
Questions and answers
Kinkiest Cities In Massachusetts FAQs
What is the kinkiest city in Massachusetts?
Woburn is the kinkiest city in Massachusetts for 2026, measured by Adam & Eve adult-toy orders per capita. Gardner and Boston are close behind.
What are the kinkiest cities in Massachusetts?
The kinkiest cities in Massachusetts are Woburn, Gardner, Boston, Westfield, Springfield, Newburyport, Brockton, Lowell, Malden, and New Bedford. We ranked all 38 Massachusetts cities with more than 12,000 residents.
How do you figure out where the kinkiest places are?
Adam & Eve shared city-level order data, and we ranked cities on orders per capita — not total dollars or order counts — so big cities do not get an unfair edge. Highest orders per person wins.
What is the least kinky city in Massachusetts?
Revere posts the lowest orders per capita on the Massachusetts list. Either the residents are buying elsewhere or the crock pot really is the most exciting thing in the house.
Should people in Woburn be embarrassed?
No. The data is aggregated city-level order counts — nobody’s shopping cart is public. Consider it a compliment to Woburn’s open-mindedness.
