Most Hispanic/Latino cities in New Mexico research summary. We used Saturday Night Science to analyze New Mexico’s most recent Census data to determine the most Hispanic/Latino cities based on the percentage of Hispanic/Latino residents. Here are the results of our analysis:
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The most Hispanic/Latino city in New Mexico is Sunland Park, based on the most recent Census data.
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Sunland Park is 93.84% Hispanic/Latino.
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The least Hispanic/Latino city in New Mexico is Aztec.
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Aztec is 18.13% Hispanic/Latino.
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New Mexico is 48.2% Hispanic/Latino.
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New Mexico is the most Hispanic/Latino state in the United States.
Table Of Contents: Top Ten | Methodology | Summary | Table
The 10 Cities In New Mexico With The Largest Hispanic Population For 2025
What’s the city in New Mexico with the largest Hispanic/Latino population? Sunland Park took the number one overall spot for the largest Hispanic population in New Mexico for 2025.
Continue below to see how we crunched the numbers and how your town ranked.
To see where New Mexico ranked as a state on diversity, we have a ranking of the most diverse states in America.
And if you already knew these places were Hispanic, check out the best places to live in New Mexico or the safest places in New Mexico.
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Population: 17,085
# Of Hispanic/Latino Residents: 16,032
% Hispanic/Latino: 93.84%
More on Sunland Park: Data
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Population: 13,120
# Of Hispanic/Latino Residents: 10,198
% Hispanic/Latino: 77.73%
More on Las Vegas: Data
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Population: 14,735
# Of Hispanic/Latino Residents: 10,655
% Hispanic/Latino: 72.31%
More on Deming: Data
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Population: 7,427
# Of Hispanic/Latino Residents: 5,232
% Hispanic/Latino: 70.45%
More on Belen: Data
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Population: 11,444
# Of Hispanic/Latino Residents: 7,714
% Hispanic/Latino: 67.41%
More on Lovington: Data
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Population: 9,068
# Of Hispanic/Latino Residents: 6,001
% Hispanic/Latino: 66.18%
More on Bernalillo: Data
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Population: 5,197
# Of Hispanic/Latino Residents: 3,311
% Hispanic/Latino: 63.71%
More on Tucumcari: Data
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Population: 39,887
# Of Hispanic/Latino Residents: 24,698
% Hispanic/Latino: 61.92%
More on Hobbs: Data
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Population: 47,823
# Of Hispanic/Latino Residents: 29,202
% Hispanic/Latino: 61.06%
More on Roswell: Data
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Population: 9,106
# Of Hispanic/Latino Residents: 5,482
% Hispanic/Latino: 60.2%
More on Grants: Data
Methodology: How We Determined The Cities In New Mexico With The Largest Hispanic Population For 2025
We used Saturday Night Science to compare data on race from the US Census for every city in New Mexico.
New Mexico’s most recently available data comes from the 2019-2023 American Community Survey.
Specifically, we looked at table B03002: Hispanic OR LATINO ORIGIN BY RACE. Here are the category names as defined by the Census:
- Hispanic or Latino
- White alone*
- Black or African American alone*
- American Indian and Alaska Native alone*
- Asian alone*
- Native Hawaiian and Other Pacific Islander alone*
- Some other race alone*
- Two or more races*
Our particular column of interest here was the number of people who identified as Hispanic or Latino.
We limited our analysis to places in New Mexico with a population greater than 5,000 people. That left us with 32 cities.
We then calculated the percentage of Hispanic or Latino residents in each New Mexico city. The percentages ranked from 93.8% to 18.1%.
Finally, we ranked each city based on the percentage of the Hispanic or Latino population, with a higher score being more Hispanic or Latino than a lower score. Sunland Park was the most Hispanic or Latino, while Aztec was the least Hispanic or Latino city.
We updated this article for 2025. This article represents our tenth time ranking the cities in New Mexico with the largest Hispanic/Latino population.
Read on for more information on how the cities in New Mexico ranked by population of Hispanic or Latino residents or, for a more general take on diversity in America, head over to our ranking of the most diverse cities in America.
Summary: Hispanic or Latino Populations Across New Mexico
According to the most recent data, this is an accurate list if you’re looking for a breakdown of Latino populations for each place across New Mexico.
The most Hispanic/Latino cities in New Mexico are Sunland Park, Las Vegas, Deming, Belen, Lovington, Bernalillo, Tucumcari, Hobbs, Roswell, and Grants.
If you’re curious enough, here are the least Hispanic or Latino places in New Mexico:
- Aztec
- Farmington
- Gallup
For more New Mexico reading, check out:
- Best Counties To Live In New Mexico
- Best Places To Live In New Mexico
- Best Places To Raise A Family In New Mexico
Most Hispanic Cities In New Mexico
| Rank | City | Population | Hispanic Pop. | % Hispanic |
|---|---|---|---|---|
| 1 | Sunland Park | 17,085 | 16,032 | 93.84% |
| 2 | Las Vegas | 13,120 | 10,198 | 77.73% |
| 3 | Deming | 14,735 | 10,655 | 72.31% |
| 4 | Belen | 7,427 | 5,232 | 70.45% |
| 5 | Lovington | 11,444 | 7,714 | 67.41% |
| 6 | Bernalillo | 9,068 | 6,001 | 66.18% |
| 7 | Tucumcari | 5,197 | 3,311 | 63.71% |
| 8 | Hobbs | 39,887 | 24,698 | 61.92% |
| 9 | Roswell | 47,823 | 29,202 | 61.06% |
| 10 | Grants | 9,106 | 5,482 | 60.2% |
| 11 | Las Cruces | 112,612 | 66,913 | 59.42% |
| 12 | Artesia | 12,555 | 7,350 | 58.54% |
| 13 | Los Lunas | 17,932 | 10,341 | 57.67% |
| 14 | Raton | 6,013 | 3,308 | 55.01% |
| 15 | Carlsbad | 31,813 | 16,995 | 53.42% |
| 16 | Socorro | 8,540 | 4,391 | 51.42% |
| 17 | Santa Fe | 88,224 | 44,012 | 49.89% |
| 18 | Clovis | 38,153 | 18,746 | 49.13% |
| 19 | Albuquerque | 562,488 | 269,483 | 47.91% |
| 20 | Silver City | 9,574 | 4,456 | 46.54% |
| 21 | Portales | 12,023 | 5,562 | 46.26% |
| 22 | Taos | 6,468 | 2,803 | 43.34% |
| 23 | Los Ranchos De Albuquerque | 5,869 | 2,469 | 42.07% |
| 24 | Rio Rancho | 106,533 | 44,811 | 42.06% |
| 25 | Bloomfield | 7,391 | 2,703 | 36.57% |
| 26 | Truth Or Consequences | 6,026 | 2,139 | 35.5% |
| 27 | Alamogordo | 31,063 | 9,881 | 31.81% |
| 28 | Ruidoso | 7,701 | 2,178 | 28.28% |
| 29 | Corrales | 8,557 | 2,350 | 27.46% |
| 30 | Gallup | 21,333 | 5,250 | 24.61% |
| 31 | Farmington | 46,339 | 10,953 | 23.64% |
| 32 | Aztec | 6,177 | 1,120 | 18.13% |