The 10 New Mexico Cities With The Largest Latino Population For 2026

The most Hispanic/Latino places in New Mexico are Sunland Park and Las Vegas for 2026 based on Saturday Night Science.

Most Hispanic/Latino cities in New Mexico research summary. We used Saturday Night Science to analyze New Mexico’s most recent Census data to determine the most Hispanic/Latino cities based on the percentage of Hispanic/Latino residents.

1

No. 1 most Hispanic city in New Mexico

Sunland Park, NM

17,463 peopleSnackAbility 4/10
4/10
Sunland Park, NM
Source: Public domain
93.6% Hispanic · #1 most Hispanic in New Mexico
Map of Sunland Park within New Mexico Located in Doña Ana County, New Mexico

Sunland Park is a city in southern Doa Ana County, New Mexico, United States, on the borders of Texas and the Mexican state of Chihuahua, with Ciudad Jurez adjoining it on the south and El Paso, Texas on the east. The community of Santa Teresa adjoins it on the northwest. The population of Sunland Park was 14,106 at the 2010 census and was estimated at 15,400 by the United States Census Bureau in 2014. Though it lies adjacent to El Paso, being in Doa Ana County makes it a part of the Las Cruces metropolitan statistical area. Las Cruces is 42 miles to the north.

2

No. 2 most Hispanic city in New Mexico

Las Vegas, NM

13,000 peopleSnackAbility 5/10
5/10
Las Vegas, NM
Source: Wikipedia User Asaavedra32 | CC BY-SA 3.0
76.3% Hispanic · #2 most Hispanic in New Mexico
Map of Las Vegas within New Mexico Located in San Miguel County, New Mexico

Las Vegas is a city in and the county seat of San Miguel County, New Mexico, United States. Once two separate municipalities both named Las Vegas, west Las Vegas and east Las Vegas, separated by the Gallinas River, retain distinct characters and separate, rival school districts. The population was 14,565 at the 2000 census. Las Vegas, NM is located 110 miles south of Raton, New Mexico, 65 miles east of Santa Fe, New Mexico, 122 miles northeast of Albuquerque, New Mexico, 257 miles south of Colorado Springs, Colorado, and 326 miles south of Denver, Colorado.

3

No. 3 most Hispanic city in New Mexico

Deming, NM

15,221 peopleSnackAbility 4/10
4/10
Deming, NM
Source: Wikipedia User respres at Flickr. Copied to Wikipedia by Tillman | CC BY 2.0
71.9% Hispanic · #3 most Hispanic in New Mexico
Map of Deming within New Mexico Located in Luna County, New Mexico

Deming is a city in Luna County, New Mexico, United States, located 60 miles west of Las Cruces and thirty-three miles north of the Mexican border. The population was 14,855 according to the 2010 census. Deming is the county seat and principal community of Luna County.

4

No. 4 most Hispanic city in New Mexico

Lovington, NM

11,498 peopleSnackAbility 5/10up 1
5/10
Lovington, NM
Source: Public domain
69.1% Hispanic · #4 most Hispanic in New Mexico
Map of Lovington within New Mexico Located in Lea County, New Mexico
5

No. 5 most Hispanic city in New Mexico

Belen, NM

7,450 peopleSnackAbility 5/10down 1
5/10
Belen, NM
Source: Public domain
68.2% Hispanic · #5 most Hispanic in New Mexico
Map of Belen within New Mexico Located in Valencia County, New Mexico

Belen is the second most populous city in Valencia County, New Mexico, United States, after its county seat Los Lunas. The population was 7,152 in 2015 census data.

6

No. 6 most Hispanic city in New Mexico

Bernalillo, NM

9,086 peopleSnackAbility 5/10
5/10
Bernalillo, NM
Source: Public domain
66.0% Hispanic · #6 most Hispanic in New Mexico
Map of Bernalillo within New Mexico Located in Sandoval County, New Mexico

Bernalillo is a town in Sandoval County, New Mexico, in the United States. As of the 2010 census, the town population was 8,320. It is the county seat of Sandoval County.

7

No. 7 most Hispanic city in New Mexico

Artesia, NM

12,576 peopleSnackAbility 6/10up 5
6/10
Artesia, NM
Source: Public domain
64.8% Hispanic · #7 most Hispanic in New Mexico
Map of Artesia within New Mexico Located in Eddy County, New Mexico

Artesia is a city in Eddy County, New Mexico, United States, centered at the intersection of U.S. Route 82 and U.S. Route 285; the two highways serve as the city’s Main Street and First Street, respectively. As of the 2010 census, the city population was 11,301.

8

No. 8 most Hispanic city in New Mexico

Hobbs, NM

40,252 peopleSnackAbility 6/10
6/10
Hobbs, NM
Source: Public domain
62.9% Hispanic · #8 most Hispanic in New Mexico
Map of Hobbs within New Mexico Located in Lea County, New Mexico

Hobbs is a city in Lea County, New Mexico, United States. The population was 34,122 at the 2010 Census, increasing from 28,657 at the 2000 census.

9

No. 9 most Hispanic city in New Mexico

Tucumcari, NM

5,160 peopleSnackAbility 5/10down 2
5/10
Tucumcari, NM
Source: Wikipedia User Wordbuilder | CC BY 3.0
62.3% Hispanic · #9 most Hispanic in New Mexico
Located in Quay County, New Mexico

Tucumcari is a city in and the county seat of Quay County, New Mexico, United States. The population was 5,363 at the 2010 census. Tucumcari was founded in 1901, two years before Quay County was founded.

10

No. 10 most Hispanic city in New Mexico

Roswell, NM

47,638 peopleSnackAbility 6/10down 1
6/10
Roswell, NM
Source: Wikipedia User Phil Campbell | CC BY 2.0
60.7% Hispanic · #10 most Hispanic in New Mexico
Map of Roswell within New Mexico Located in Chaves County, New Mexico

Roswell is a city in New Mexico. It is the county seat of Chaves County in the southeastern quarter of the state of New Mexico, United States. As of the 2010 census it had a population of 48,411, making it the fifth-largest city in New Mexico. It is a center for irrigated farming, dairying, ranching, manufacturing, distribution, and petroleum production. It is also the home of New Mexico Military Institute, founded in 1891. Bitter Lake National Wildlife Refuge is located a few miles northeast of the city on the Pecos River. Bottomless Lakes State Park is located 12 miles east of Roswell on US 380.

The receipts

Compare the top ten

Pick a metric. The bars rescale. The red line is New Mexico’s statewide median.

City % Hispanic vs NM
1 Sunland Park 0.9357498711561587
2 Las Vegas 0.7634615384615384
3 Deming 0.7188095394520728
4 Lovington 0.6907288224038963
5 Belen 0.6821476510067114
6 Bernalillo 0.6601364736957958
7 Artesia 0.64845737913486
8 Hobbs 0.6289625360230547
9 Tucumcari 0.6228682170542635
10 Roswell 0.6073722658381964
City Hispanic residents vs NM
1 Sunland Park 16,341
2 Las Vegas 9,925
3 Deming 10,941
4 Lovington 7,942
5 Belen 5,082
6 Bernalillo 5,998
7 Artesia 8,155
8 Hobbs 25,317
9 Tucumcari 3,214
10 Roswell 28,934
City Population vs NM
1 Sunland Park 17,463
2 Las Vegas 13,000
3 Deming 15,221
4 Lovington 11,498
5 Belen 7,450
6 Bernalillo 9,086
7 Artesia 12,576
8 Hobbs 40,252
9 Tucumcari 5,160
10 Roswell 47,638

On the map

Where New Mexico’s Hispanic and Latino communities live

Saturday Night Science

Methodology: How We Determined The Cities In New Mexico With The Largest Hispanic Population For 2026

We used Saturday Night Science to compare data on race from the US Census for every city in New Mexico.

New Mexico’s most recently available data comes from the 2020-2024 American Community Survey.

Specifically, we looked at table B03002: Hispanic OR LATINO ORIGIN BY RACE. Here are the category names as defined by the Census:

  • Hispanic or Latino
  • White alone*
  • Black or African American alone*
  • American Indian and Alaska Native alone*
  • Asian alone*
  • Native Hawaiian and Other Pacific Islander alone*
  • Some other race alone*
  • Two or more races*

* Not Hispanic or Latino

Our particular column of interest here was the number of people who identified as Hispanic or Latino.

We limited our analysis to places in New Mexico with a population greater than 5,000 people. That left us with 32 cities.

We then calculated the percentage of Hispanic or Latino residents in each New Mexico city. The percentages ranked from 93.6% to 18.6%.

Finally, we ranked each city based on the percentage of the Hispanic or Latino population, with a higher percentage being more Hispanic or Latino. Sunland Park was the most Hispanic or Latino, while Aztec was the least Hispanic or Latino city.

We updated this article for 2026. This article represents our eleventh time ranking the cities in New Mexico with the largest Hispanic/Latino population.

The full plate

Cities In New Mexico By Hispanic Population

Click any column to sort. Search by city name.

RankCityPopulationHispanic Population% Hispanic
1Sunland Park17,46316,34193.6%
2Las Vegas13,0009,92576.3%
3Deming15,22110,94171.9%
4Lovington11,4987,94269.1%
5Belen7,4505,08268.2%
6Bernalillo9,0865,99866.0%
7Artesia12,5768,15564.8%
8Hobbs40,25225,31762.9%
9Tucumcari5,1603,21462.3%
10Roswell47,63828,93460.7%
11Grants8,9515,42960.7%
12Las Cruces114,19768,84860.3%
13Raton6,0263,55559.0%
14Los Lunas18,61810,93058.7%
15Carlsbad31,74616,98153.5%
16Portales11,9685,96249.8%
17Santa Fe89,01944,09849.5%
18Clovis37,94218,53848.9%
19Silver City9,5364,65248.8%
20Socorro8,4814,07948.1%
21Taos6,4583,09647.9%
22Albuquerque562,218268,41247.7%
23Los Ranchos de Albuquerque5,8572,77447.4%
24Rio Rancho108,51545,68942.1%
25Bloomfield7,3952,64835.8%
26Truth or Consequences6,0192,12935.4%
27Alamogordo31,30710,13932.4%
28Corrales8,5552,51129.4%
29Ruidoso7,6992,24829.2%
30Farmington46,31411,18324.1%
31Gallup21,0234,99323.8%
32Aztec6,1501,14618.6%

Source: U.S. Census ACS 2020-2024. 32 cities with more than 5,000 residents.

Summary

Summary: Hispanic or Latino Populations Across New Mexico

According to the most recent data, this is an accurate list if you’re looking for a breakdown of Latino populations for each place across New Mexico.

The most Hispanic/Latino cities in New Mexico are Sunland Park, Las Vegas, Deming, Lovington, Belen, Bernalillo, Artesia, Hobbs, Tucumcari, and Roswell.

Chris Kolmar
About the author

Chris Kolmar has been in the real estate business for almost ten years now. He originally worked for Movoto Real Estate as the director of marketing before founding HomeSnacks.

He believes the key to finding the right place to live comes down to looking at the data, reading about things to do, and, most importantly, checking it out yourself before you move.

If you've been looking for a place to live in the past several years, you've probably stumbled upon his writing already.

You can find out more about him on LinkedIn or his website.

Get the SnackPack →