Since the 1950s ended, most of America has let its guard down and people have become a whole lot kinkier.
Searches for sex online are at an all-time high, and with sexting, flexting, and every other new way of communicating our desires online, it’s pretty clear that we can’t get enough.
Whether we want to admit it or not.
Which of the places in Wisconsin are the kinkiest? We can tell by looking at who is buying the most ‘kinky’ stuff online.
Based on the number of purchases from Adam & Eve per capita, we came up with this list as the 10 kinkiest cities in the Badger State.
0.05 orders per capita
Located in
Portage County, Wisconsin
Stevens Point is the county seat of Portage County, Wisconsin, United States. The city was incorporated in 1858.
Data | Crime | Cost of living | Movers
0.03 orders per capita
Located in
Dane County, Wisconsin
Fitchburg is a city in Dane County, Wisconsin, United States. The population was 25,260 at the 2010 census. Fitchburg is a suburb of Madison and is part of the Madison Metropolitan Statistical Area. Fitchburg consists of a mix of suburban neighborhoods closer the border with the city of Madison, commercial and industrial properties, and more rural properties in the southern portion of the city. Despite its status as an incorporated city, some rural parts of Fitchburg still lack certain municipal services such as sewer, water, and natural gas.
Data | Crime | Cost of living | Movers
0.02 orders per capita
Located in
Eau Claire County, Wisconsin
Data | Crime | Cost of living | Movers
0.02 orders per capita
Located in
La Crosse County, Wisconsin
La Crosse is a city in the U.S. state of Wisconsin and the county seat of La Crosse County. Lying alongside the Mississippi River, La Crosse is the largest city on Wisconsin’s western border.
Data | Crime | Cost of living | Movers
0.02 orders per capita
Located in
Fond du Lac County, Wisconsin
Fond du Lac is a city in Fond du Lac County, Wisconsin, United States. The name is French for Bottom of the Lake, named as such because of its location at the bottom of Lake Winnebago. The population was 43,021 at the 2010 census.
Data | Crime | Cost of living | Movers
0.02 orders per capita
Located in
Ozaukee County, Wisconsin
Cedarburg is a city in Ozaukee County, Wisconsin, United States. It is located about 20 miles north of Milwaukee and near the shores of Lake Michigan. The city is bordered by the village of Grafton to the east and the Town of Cedarburg elsewhere. The population was 11,412 at the 2010 census.
Data | Crime | Cost of living | Movers
0.01 orders per capita
Data | Crime | Cost of living | Movers
0.01 orders per capita
Located in
Winnebago County, Wisconsin
Oshkosh is a city in Winnebago County, Wisconsin, United States, located where the Fox River enters Lake Winnebago from the west. The population was 66,083 at the 2010 census. The city is located adjacent to and partially within the Town of Oshkosh.
Data | Crime | Cost of living | Movers
0.01 orders per capita
Located in
Waukesha County, Wisconsin
Delafield is a city in Waukesha County, Wisconsin, along the Bark River, and a suburb of Milwaukee. The population was 7,085 at the 2010 census.
Data | Crime | Cost of living | Movers
0.01 orders per capita
Located in
Crawford County, Wisconsin
Prairie du Chien is a city in and the county seat of Crawford County, Wisconsin, United States. The population was 5,911 at the 2010 census. Its Zip Code is 53821.
Data | Crime | Cost of living | Movers
The receipts
Compare the top ten
Pick a metric. The bars rescale. The red line is Wisconsin’s statewide median.
On the map
Where Wisconsin’s kinkiest cities are
Saturday Night Science
Methodology: How We Measured The Kinkiest Cities In The Badger State
In order to rank how kinky a city is, we simply had to see which cities in Wisconsin purchased the most sex toys from online erotic adult toy and novelty powerhouse Adam & Eve. They provided us with purchase information in 2015.
It’s pretty easy to figure it out, actually, when you know the cities in Wisconsin are buying adult toys.
Saturday Night Science at its finest — there’s no better way to solve this argument at a bar.
We calculated all the data on a per capita basis, meaning these are orders on a per-person basis, not a raw number of total dollars spent or number of orders. That keeps us from ranking the largest cities at the top since they have the most people.
Additionally, we only looked at the 110 places in Wisconsin with over 5,000 people.
The kinkiest cities in Wisconsin based on this methodology are Stevens Point, Fitchburg, Eau Claire, La Crosse, Fond du Lac, Cedarburg, Waterford, Oshkosh, Delafield, and Prairie du Chien.
The full plate
Kinkiest Cities In Wisconsin For 2026
Click any column to sort. Search by city name.
| Rank | City | Population | Orders Per Capita |
|---|---|---|---|
| 1 | Stevens Point | 25,785 | 0.05 |
| 2 | Fitchburg | 32,619 | 0.03 |
| 3 | Eau Claire | 70,322 | 0.02 |
| 4 | La Crosse | 51,356 | 0.02 |
| 5 | Fond du Lac | 44,494 | 0.02 |
| 6 | Cedarburg | 12,605 | 0.02 |
| 7 | Waterford | 5,692 | 0.01 |
| 8 | Oshkosh | 66,729 | 0.01 |
| 9 | Delafield | 7,202 | 0.01 |
| 10 | Prairie du Chien | 5,491 | 0.01 |
| 11 | Sun Prairie | 37,570 | 0.01 |
| 12 | Rice Lake | 9,030 | 0.01 |
| 13 | Madison | 278,001 | 0.01 |
| 14 | Plymouth | 8,890 | 0.01 |
| 15 | South Milwaukee | 20,442 | 0.01 |
| 16 | River Falls | 16,719 | 0.01 |
| 17 | De Pere | 25,301 | 0.01 |
| 18 | New Richmond | 10,539 | 0.01 |
| 19 | Rhinelander | 8,316 | 0.01 |
| 20 | Greenfield | 37,345 | 0.01 |
| 21 | Sparta | 9,950 | 0.01 |
| 22 | Green Bay | 106,253 | 0.01 |
| 23 | Appleton | 75,023 | 0.01 |
| 24 | Milwaukee | 566,973 | 0.01 |
| 25 | Berlin | 5,562 | 0.01 |
| 26 | Neenah | 27,336 | 0.01 |
| 27 | Burlington | 10,987 | 0.01 |
| 28 | Marinette | 11,115 | 0.01 |
| 29 | Menomonee Falls | 39,539 | 0.01 |
| 30 | DeForest | 11,501 | 0.01 |
| 31 | Pewaukee | 8,196 | 0.01 |
| 32 | Mount Horeb | 7,736 | 0.01 |
| 33 | Menasha | 18,273 | 0.00 |
| 34 | New Berlin | 40,270 | 0.00 |
| 35 | Middleton | 22,301 | 0.00 |
| 36 | Wausau | 39,996 | 0.00 |
| 37 | Onalaska | 19,348 | 0.00 |
| 38 | Beloit | 36,534 | 0.00 |
| 39 | Kenosha | 99,372 | 0.00 |
| 40 | Slinger | 6,307 | 0.00 |
| 41 | Racine | 77,633 | 0.00 |
| 42 | Manitowoc | 34,620 | 0.00 |
| 43 | Waukesha | 71,233 | 0.00 |
| 44 | Reedsburg | 10,168 | 0.00 |
| 45 | Wisconsin Rapids | 18,722 | 0.00 |
| 46 | Pewaukee | 16,211 | 0.00 |
| 47 | Wauwatosa | 48,529 | 0.00 |
| 48 | Platteville | 11,499 | 0.00 |
| 49 | Baraboo | 12,769 | 0.00 |
| 50 | Hartland | 9,972 | 0.00 |
| 51 | Dodgeville | 5,042 | 0.00 |
| 52 | Muskego | 25,406 | 0.00 |
| 53 | Superior | 26,677 | 0.00 |
| 54 | Brookfield | 41,273 | 0.00 |
| 55 | Hartford | 15,821 | 0.00 |
| 56 | Richland Center | 5,109 | 0.00 |
| 57 | Tomah | 9,532 | 0.00 |
| 58 | Marshfield | 18,700 | 0.00 |
| 59 | Whitewater | 15,807 | 0.00 |
| 60 | Mukwonago | 8,415 | 0.00 |
| 61 | Waunakee | 15,687 | 0.00 |
| 62 | West Salem | 5,330 | 0.00 |
| 63 | Oconomowoc | 19,080 | 0.00 |
| 64 | Kimberly | 7,447 | 0.00 |
| 65 | Janesville | 66,030 | 0.00 |
| 66 | Merrill | 9,356 | 0.00 |
| 67 | Lake Geneva | 8,521 | 0.00 |
| 68 | Stoughton | 13,033 | 0.00 |
| 69 | Menomonie | 16,539 | 0.00 |
| 70 | Watertown | 22,774 | 0.00 |
| 71 | New London | 7,726 | 0.00 |
| 72 | Jefferson | 7,732 | 0.00 |
| 73 | Ashland | 7,902 | 0.00 |
| 74 | Two Rivers | 11,231 | 0.00 |
| 75 | Sheboygan | 49,645 | 0.00 |
| 76 | Evansville | 5,782 | 0.00 |
| 77 | Edgerton | 6,014 | 0.00 |
| 78 | West Bend | 32,030 | 0.00 |
| 79 | Lake Mills | 6,470 | 0.00 |
| 80 | Holmen | 11,372 | 0.00 |
| 81 | Ripon | 7,772 | 0.00 |
| 82 | Jackson | 8,003 | 0.00 |
| 83 | Sussex | 12,066 | 0.00 |
| 84 | Waupaca | 6,283 | 0.00 |
| 85 | Sturgeon Bay | 9,806 | 0.00 |
| 86 | Beaver Dam | 16,565 | 0.00 |
| 87 | Elkhorn | 10,221 | 0.00 |
| 88 | Antigo | 8,069 | 0.00 |
| 89 | Cottage Grove | 8,513 | 0.00 |
| 90 | Delavan | 8,689 | 0.00 |
| 91 | Plover | 13,884 | 0.00 |
| 92 | Hudson | 14,959 | 0.00 |
| 93 | Union Grove | 5,036 | 0.00 |
| 94 | Monroe | 10,587 | 0.00 |
| 95 | Grafton | 12,445 | 0.00 |
| 96 | Fort Atkinson | 12,463 | 0.00 |
| 97 | Sturtevant | 6,772 | 0.00 |
| 98 | Chippewa Falls | 14,782 | 0.00 |
| 99 | Shawano | 9,522 | 0.00 |
| 100 | Portage | 10,236 | 0.00 |
Source: Adam & Eve orders per capita via Saturday Night Science. 110 Wisconsin cities with more than 5,000 residents.
Summary
Summary: The Kinkiest Cities In Wisconsin For 2026
So there you have it — the kinkiest cities in Wisconsin based on Adam & Eve orders per capita.
The kinkiest cities in Wisconsin are Stevens Point, Fitchburg, Eau Claire, La Crosse, Fond du Lac, Cedarburg, Waterford, Oshkosh, Delafield, and Prairie du Chien. Not sold on Wisconsin? Take the two-minute Find Your Place quiz and see which state actually fits you.
Questions and answers
Kinkiest Cities In Wisconsin FAQs
What is the kinkiest city in Wisconsin?
Stevens Point is the kinkiest city in Wisconsin for 2026, measured by Adam & Eve adult-toy orders per capita. Fitchburg and Eau Claire are close behind.
What are the kinkiest cities in Wisconsin?
The kinkiest cities in Wisconsin are Stevens Point, Fitchburg, Eau Claire, La Crosse, Fond du Lac, Cedarburg, Waterford, Oshkosh, Delafield, and Prairie du Chien. We ranked all 110 Wisconsin cities with more than 5,000 residents.
How do you figure out where the kinkiest places are?
Adam & Eve shared city-level order data, and we ranked cities on orders per capita — not total dollars or order counts — so big cities do not get an unfair edge. Highest orders per person wins.
What is the least kinky city in Wisconsin?
Caledonia posts the lowest orders per capita on the Wisconsin list. Either the residents are buying elsewhere or the crock pot really is the most exciting thing in the house.
Should people in Stevens Point be embarrassed?
No. The data is aggregated city-level order counts — nobody’s shopping cart is public. Consider it a compliment to Stevens Point’s open-mindedness.
