The 10 Best Places To Live In Wisconsin For 2025


The best places to live in Wisconsin for 2025 are Waunakee, Whitefish Bay, and Cottage Grove. Find out where your city or town ranks.

The competition to determine the best places to live in Wisconsin for 2025 was fierce because every place in Wisconsin has a lot to offer.

There are hip millennial cities like Milwaukee, fun college cities like Madison, and sports crazy cities like Green Bay.

We narrowed the list of Wisconsin’s top ten best places by using Saturday Night Science to look at crime data, home prices, and other quality of life factors for every place in Wisconsin. In total, we analyzed 142 cities.

Now we invite you to grab some cheese, a Milwaukee’s Best, find a shady spot by Lake Winnebago, and read on as we uncover where you should live in Wisconsin.


Table Of Contents: Top Ten | Table | Map | Methodology | Summary


What is the best place to live in Wisconsin? Waunakee is the best place to live in Wisconsin.

Read to learn more about the top ten places to live in Wisconsin, a detailed explanation of how we ranked the places, a map of the best places, and a full table of all the best places in the Badger State.

For more reading, check out:

The 10 Best Places To Live In Wisconsin For 2025

Best Places To Live In Wisconsin Map

Waunakee, WI

Source: Wikipedia User User:Royalbroil | CC BY-SA 2.5
Stat Waunakee Wisconsin
Population 14,927 5,892,023
Rank Last Year 2
Median Home Value $490,300 $247,400
Median Income $128,750 $75,670
Unemployment Rate 1.5% 3.3%
Crime Per Capita 0.0030 0.0145

More on Waunakee: Data

Not only do happy cows come from Wisconsin’s best place to live, Waunakee, but a lot of happy people do as well. There’s a reason why notables like former NFL star Lawrence Johnson and the Wisconsin Badgers Women’s Volleyball Coach, Kelly Sheffield, have been singing Waunakee’s praises for years. Not only do they get some of the best ice cream from the happy cows at the local dairies, their cost of living is affordable, and they get to experience what makes Waunakee one of Wisconsin’s best on the daily.

Yes, things like low crime, great schools, low unemployment rates, and year-round fun, have been front and center in Waunakee for quite some time. So, when you’re ready to take charge of your quality of life by moving to Waunakee, this small town in Dane County, just north of Lake Mendota, has homes for $490,300. If that number makes you nervous, don’t let it–the job market is strong here and the average household income is $128,750/year.

Whitefish Bay, WI

Source: Public domain
Stat Whitefish Bay Wisconsin
Population 14,750 5,892,023
Rank Last Year 5
Median Home Value $498,700 $247,400
Median Income $154,255 $75,670
Unemployment Rate 2.9% 3.3%
Crime Per Capita 0.0085 0.0145

More on Whitefish Bay: Data

Start popping that champagne Whitefish Bay, you just earned the title, “Wisconsin’s 2nd best place to live”. Holding strong with the #2 rank two years in a row, this bay city might not house an NFL Championship Team like Green Bay, but it’s winning at the things that really matter–cost of living, safety, education, and jobs.

Yes, if your real estate budget is $498,700 for a home, you can find that in Whitefish Bay. If you’re looking for job opportunities, Whitefish Bay’s unemployment rate is well below the national average at 2.9%. And if you’re looking for great schools, Whitefish has those, too–it’s one of Wisconsin’s best places to raise a family.

And if that doesn’t seal-the-deal, this should: you have a better chance of having an 80 degree day in January in this Great Lakes region than being a victim of a crime. Whitefish Bay’s crime rate is almost 50% below the national average.

Cottage Grove, WI

Source: Wikipedia User Amy Palcic | CC BY-SA 3.0
Stat Cottage Grove Wisconsin
Population 7,906 5,892,023
Rank Last Year 6
Median Home Value $401,900 $247,400
Median Income $132,717 $75,670
Unemployment Rate 0.5% 3.3%
Crime Per Capita 0.0023 0.0145

More on Cottage Grove: Data

Located about 15 miles east of Madison, Cottage Grove is our 3rd best place to live in Wisconsin, a spot well deserved. This great place to live checks all the boxes you’d like to see. Niche gives the school system a solid A, it’s super safe, and the cost of living is affordable. Add the proximity to the University of Wisconsin into the mix and there will always be something to do nearby.

The numbers back up the rosy image of Cottage Grove, the city ranks 2nd for property crime and 18th for violent crime. Both of those marks are some of the tops in the country given how safe Wisconsin is.

In town you can visit Bakken Park with the kids and then get a babysitter and head to Jack Sprats Restaurant for dinner. And then go home happy and healthy knowing you live in a great place to call home.

Elm Grove, WI

Source: Wikipedia User ChristOnABike | CC BY-SA 4.0
Stat Elm Grove Wisconsin
Population 6,428 5,892,023
Rank Last Year 1
Median Home Value $468,000 $247,400
Median Income $133,304 $75,670
Unemployment Rate 0.3% 3.3%
Crime Per Capita 0.0061 0.0145

More on Elm Grove: Data

If you’re looking for a great place to live, Elm Grove is your place. This Milwaukee suburb in Waukesha County is after all one of the richest places in Wisconsin. But, if money is not an issue, then step right up and join this small town of 6,428 residents who can pay $468,000 for a home because they make at least $133,304/year. Elm Grove’s salaries aren’t just handed out to its residents, these people are educated: 38% have a Bachelor’s Degree and 18% have a Master’s Degree.

It also doesn’t hurt that 31% of Elm Grove’s residents make $200,000 or more a year. And with money like this, it’s not surprising that Elm Grove has the funds to pay for the programs to keep its crime rate 62% below the national average.

Verona, WI

Source: Public domain
Stat Verona Wisconsin
Population 14,499 5,892,023
Rank Last Year 4
Median Home Value $382,800 $247,400
Median Income $119,148 $75,670
Unemployment Rate 2.0% 3.3%
Crime Per Capita 0.0066 0.0145

More on Verona: Data

Verona, found in Dane County and a suburb of Madison, combines community spirit with access to metropolitan perks. Its 14,499 residents enjoy a 119,148 median income and property values of $382,800.

While the city may have been a leper colony in past life, you won’t be a leper when it comes to work. A low 2.0% unemployment rate places it 34th best in state rankings. Only ten miles from Madison, the city also serves as a haven for nature lovers, with trails like the Ice Age National Scenic Trail available for exploration.

Cedarburg, WI

Source: Public domain
Stat Cedarburg Wisconsin
Population 12,317 5,892,023
Rank Last Year 8
Median Home Value $386,400 $247,400
Median Income $82,110 $75,670
Unemployment Rate 1.8% 3.3%
Crime Per Capita 0.0041 0.0145

More on Cedarburg: Data

Cedarburg, Wisconsin, started life as a mill town. While those rustic days are gone, the town has transitioned into a cozy suburb of nearby Milwaukee. It’s also one of the top places in Wisconsin to call home.

Cedarburg likes to flaunt its old-time charm, housing sites such as the Wisconsin Museum of Quilts & Fiber Arts. Want to see what life in the region was like way back when? You can head to the historic Cedarburg Mill or check out the 1849 Kuhefuss House Museum.

The town has more than homespun charm, however. The community also offers an excellent place to raise a family. The median income stands at $82,110 and the median home value comes in at $386,400. Crime is low and the schools are stellar, with a 10/10 rating from Great Schools. Meanwhile, the area remains affordable. The cost of living is around the national average.

Even if quilts and old buildings aren’t your idea of a good time, Cedarburg offers plenty to do. It’s just a half-hour drive to downtown Milwaukee and, if you want even more action, only two hours from the heart of Chicago.

Fox Point, WI

Source: Public domain
Stat Fox Point Wisconsin
Population 6,746 5,892,023
Rank Last Year 3
Median Home Value $414,900 $247,400
Median Income $140,818 $75,670
Unemployment Rate 0.6% 3.3%
Crime Per Capita 0.0093 0.0145

More on Fox Point: Data

Wisconsin’s 7th best place to live, Fox Point is a year round playground for all. It’s position on Lake Michigan’s western shore and the fact that it is only 15 minutes north of Milwaukee allow one to spend the day with the kids in the water at Doctors Park and after hours soaking up the night life in the Badger State’s biggest city.

Fox Point is also easy on the wallet. The median household income here is $140,818/year and the median price for a home is $414,900. This small town in Wisconsin ranks the 7th best for home values.

Not to mention, Fox Point’s job opportunities are endless. If you like the outdoors, water, and you have a boat, chartering fishing trips is a hot market in this bay city, and if protecting and serving is your schtick, you could become part of a team that keeps Fox Point’s crime rate 55% below the national average.

Oregon, WI

Source: Wikipedia User James Steakley | CC BY-SA 3.0
Stat Oregon Wisconsin
Population 11,384 5,892,023
Rank Last Year 10
Median Home Value $361,200 $247,400
Median Income $100,695 $75,670
Unemployment Rate 1.4% 3.3%
Crime Per Capita 0.0043 0.0145

More on Oregon: Data

If you’re looking for that one place in Wisconsin that knows how to balance hard work and play, look no further than the state’s 8th best place to live, Oregon.

Centrally located just south of Madison, this little town of 11,384 residents is starting to see its name in the headlines more and more and this is because the locals here have a front row seat to great schools, an extremely low crime rate, and a strong job market. The numbers don’t lie, folks, Oregon’s unemployment rate is well below the national average at 1.4%.

And if you choose this small town in Dane County to buy your forever home, don’t be surprised if you get asked to take a hike around Lerner Conservation Park or a bike ride on the trails at Anderson Farm: the locals here are very serious about their activities and they can afford this kind of fun because their median income is $100,695/year.

Mount Horeb, WI

Source: Wikipedia User Jaknelaps | CC BY-SA 3.0
Stat Mount Horeb Wisconsin
Population 7,719 5,892,023
Rank Last Year 7
Median Home Value $359,500 $247,400
Median Income $100,956 $75,670
Unemployment Rate 2.8% 3.3%
Crime Per Capita 0.0016 0.0145

More on Mount Horeb: Data

Like trolls? Well, welcome to Mount Horeb, Wisconsin, the “Troll Capital of the World.” More than that, Mount Horeb represents the number 9 best place to live in the state.

First off, let’s talk about those trolls. Drawing on the heritage of Norwegian settlers to the region, Mount Horeb created Trollway, an area in the business district decorated with life-sized troll statues. The town offers more than just kitschy tourist draws, however. Residents also enjoy a solid local economy and easy access to one of the state’s most important cities.

Mount Horeb sports an unemployment rate of 2.8%, the 6best pace in Wisconsin. The median income is $100,956 and the median home value comes in at $359,500.

The community offers significant draws for families, with 36.3% of households in town having children. The schools in the area rate a 7/10 on Great Schools’ ranking system. Crime is well below the national average and the cost of living is just 10% above the U.S. standard.

Beyond its homegrown benefits, Mount Horeb boasts an excellent location as well. A half hour drive takes you to downtown Madison, the state capital.

Mcfarland, WI

Source: Wikipedia User Royalbroil | CC BY-SA 3.0
Stat McFarland Wisconsin
Population 9,230 5,892,023
Rank Last Year 14
Median Home Value $363,400 $247,400
Median Income $93,810 $75,670
Unemployment Rate 3.5% 3.3%
Crime Per Capita 0.0068 0.0145

More on Mcfarland: Data

McFarland may only have 9,230 residents, but big things are happening in Wisconsin’s 10th best place to live in terms of safety, great schools, great jobs, and fun stuff to do.

Located 20 minutes southeast of Madison on the eastern side of Lake Wauseba, this small town’s crime rate is almost 60% below the national average. This number is especially important for McFarland as they rely on the tourists who visit this year-round playground.

Incidentally, don’t be afraid to start your new life in McFarland with a rental as the average rent is $1,447/month. But, if you want to jump all in, the median home price here is $363,400. This number shouldn’t be a problem, either, if you join the other 27% of McFarland’s residents who hold a Bachelor’s Degree and are earning $93,810/year.

Basically, you’d be pretty lucky to call McFarland home, but only you can pull the chute.

Mapping The Best And Worst Places To Live in Wisconsin

Best Places To Live In Wisconsin Size Requirement

Before we even started to collect data on the best places to live in Wisconsin, we had to answer a tough question: Is it fair to pit Madison, with a population of 275,568, against places with a population of 18?

We firmly decided no, that just isn’t fair.

So, to create our ranking, we broke the best places to live into three tiers:

  • Cities — Populations over 5,000
  • Towns — Populations between 1,000 and 5,000
  • Small Towns — Populations below 1,000

This filter left 142 cities, 241 towns, and 380 small towns.

We then decided no matter how much anyone loves their town, the best cities to live in Wisconsin have more of everything, and therefore, you need over 5,000 people to truly be ‘the best.’

Methodology: How We Calculated The Best Cities To Live In Wisconsin

Now that we had our set of the best possible cities, it was time to rank them using Saturday Night Science.

We ranked each place in Wisconsin across a number of criteria from one to 142, with one being the best.

We then took the average rank across all criteria, crowning the city posting the lowest overall score, the “Best Place To Live In Wisconsin.”

The criteria we looked to determine the best places were:

  • Median Home Values
  • Median Income
  • Population Density (Higher is better)
  • Unemployment Rate
  • Commute Time
  • Crime
  • Education Levels
  • Health Insurance Coverage
  • Poverty rates

Sources of criteria include the New Census Data, FBI Crime Data, and Zillow. We updated this article for 2025. This report is our tenth time ranking Wisconsin’s best places to live.

If your city or town isn’t among the top 10, jump down to the bottom of the post to see a detailed chart of the best places in Wisconsin. Otherwise, buckle up for a ride down good living lane with Waunakee at the end of the cul-de-sac.

Summary: The Best Places In Wisconsin

If you’re looking at areas in Wisconsin with the best economic situations, where there’s lower than average crime, and a lot to do, this is an accurate list.

The best places to live in Wisconsin are Waunakee, Whitefish Bay, Cottage Grove, Elm Grove, Verona, Cedarburg, Fox Point, Oregon, Mount Horeb, and McFarland.

Waunakee made a strong showing to take in the overall number one spot for the best place to live in Wisconsin for 2025.

If you’re curious enough, here are the worst places to live in Wisconsin according to the data:

  1. Milwaukee (Pop. 569,756)
  2. Wisconsin Rapids (Pop. 18,756)
  3. Beloit (Pop. 36,554)

For more Wisconsin reading, check out:

Best Places To Live In Wisconsin Table

Rank City Population Unemployment Rate Home Value Median Income Rent Crime Per Capita
1 Waunakee 14,927 1.5% $490,300 $128,750 $1,236 0.0030
2 Whitefish Bay 14,750 2.9% $498,700 $154,255 $1,348 0.0085
3 Cottage Grove 7,906 0.5% $401,900 $132,717 $1,500 0.0023
4 Elm Grove 6,428 0.3% $468,000 $133,304 $1,788 0.0061
5 Verona 14,499 2.0% $382,800 $119,148 $1,462 0.0066
6 Cedarburg 12,317 1.8% $386,400 $82,110 $1,057 0.0041
7 Fox Point 6,746 0.6% $414,900 $140,818 $1,693 0.0093
8 Oregon 11,384 1.4% $361,200 $100,695 $1,229 0.0043
9 Mount Horeb 7,719 2.8% $359,500 $100,956 $1,260 0.0016
10 McFarland 9,230 3.5% $363,400 $93,810 $1,447 0.0068
11 Mequon 25,259 2.1% $485,300 $147,391 $2,271 0.0066
12 Port Washington 12,569 1.9% $276,000 $81,582 $1,021 0.0042
13 Brookfield 41,592 3.0% $419,300 $124,026 $1,794 0.0125
14 Muskego 25,156 3.0% $390,900 $116,361 $1,292 0.0043
15 Delafield 7,192 2.2% $504,500 $101,482 $1,344 0.0092
16 Shorewood 13,682 3.2% $423,600 $89,135 $1,291 0.0117
17 Wauwatosa 47,718 2.0% $307,600 $93,859 $1,373 0.0250
18 Grafton 12,274 1.7% $301,300 $88,634 $1,162 0.0109
19 New Berlin 40,384 2.7% $343,500 $97,414 $1,409 0.0111
20 Hartland 9,716 4.9% $358,000 $87,297 $1,104 0.0052
21 Hales Corners 7,627 1.6% $291,100 $88,068 $1,274 0.0130
22 Menomonee Falls 38,963 2.2% $341,600 $98,460 $1,257 0.0087
23 Greendale 14,656 1.9% $289,600 $95,015 $1,177 0.0137
24 Middleton 22,235 2.8% $457,400 $85,526 $1,357 0.0099
25 Sun Prairie 36,455 2.1% $339,800 $90,521 $1,374 0.0155
26 Oconomowoc 18,385 2.5% $367,700 $105,833 $1,235 0.0052
27 De Pere 25,368 1.8% $253,900 $80,550 $981 0.0082
28 Sheboygan Falls 8,190 1.2% $205,400 $68,264 $861 0.0032
29 Jackson 7,882 3.4% $295,600 $95,960 $1,123 0.0042
30 Holmen 11,027 0.0% $262,600 $77,083 $1,164 0.0060
31 Lake Mills 6,391 0.5% $282,400 $87,039 $1,095 0.0091
32 Allouez 14,023 1.9% $217,100 $90,035 $984 0.0215
33 Kronenwetter 8,420 0.6% $240,700 $107,268 $1,042 0.0034
34 Richfield 11,806 1.3% $456,500 $135,774 $1,460 0.0177
35 Stoughton 13,063 1.7% $283,900 $78,517 $1,155 0.0135
36 Little Chute 11,930 1.8% $223,400 $79,260 $1,141 0.0055
37 Hobart 10,418 0.4% $363,500 $111,918 $1,226 0.0215
38 River Falls 16,349 3.4% $299,800 $78,078 $1,050 0.0090
39 Milton 5,685 0.8% $210,500 $84,648 $940 0.0044
40 Sussex 11,795 3.8% $384,900 $112,031 $1,231 0.0245
41 Onalaska 18,909 3.3% $279,100 $84,898 $1,096 0.0252
42 West Salem 5,268 3.0% $269,300 $90,991 $1,142 0.0116
43 Edgerton 5,924 1.9% $243,900 $84,185 $1,081 0.0054
44 Suamico 13,003 2.3% $341,100 $113,614 $1,148 0.0215
45 Kimberly 7,432 4.2% $196,900 $68,295 $1,056 0.0055
46 Howard 20,261 1.9% $286,200 $84,896 $1,053 0.0215
47 Oak Creek 36,473 0.8% $305,100 $93,120 $1,397 0.0197
48 Franklin 35,751 3.6% $343,400 $108,342 $1,325 0.0105
49 Slinger 6,173 5.1% $337,700 $99,457 $1,083 0.0083
50 Mukwonago 8,411 4.5% $335,900 $96,096 $1,097 0.0111
51 Burlington 11,021 2.5% $268,300 $81,658 $967 0.0080
52 Lake Hallie 7,245 0.7% $261,500 $79,628 $1,155 0.0061
53 Waterford 5,627 2.3% $312,700 $80,380 $1,278 0.0200
54 Monona 8,604 3.8% $390,400 $87,784 $1,207 0.0346
55 Hudson 15,004 1.5% $355,000 $97,036 $1,377 0.0175
56 Plymouth 8,913 4.6% $194,900 $67,784 $865 0.0053
57 Caledonia 25,292 3.0% $279,400 $91,053 $1,080 0.0049
58 Altoona 8,750 2.2% $220,900 $80,126 $1,157 0.0302
59 Waukesha 70,779 2.9% $286,600 $81,651 $1,183 0.0108
60 Ashwaubenon 16,931 3.1% $245,100 $71,180 $945 0.0215
61 Pewaukee 8,240 2.1% $266,300 $62,380 $1,281 0.0245
62 DeForest 10,853 2.0% $337,500 $106,223 $1,381 0.0356
63 Kaukauna 17,237 3.1% $198,800 $78,353 $988 0.0089
64 Bristol 5,196 5.6% $288,800 $109,917 $1,213 0.0137
65 Madison 275,568 2.7% $346,900 $76,983 $1,364 0.0262
66 Sturgeon Bay 9,702 4.6% $217,600 $56,882 $1,011 0.0082
67 Elkhorn 10,259 1.0% $255,300 $73,052 $999 0.0081
68 Rothschild 5,532 0.8% $188,000 $87,250 $934 0.0164
69 Neenah 27,409 2.5% $194,700 $73,880 $970 0.0136
70 Columbus 5,493 2.3% $225,700 $74,957 $814 0.0060
71 Ripon 7,803 2.2% $161,500 $59,063 $708 0.0074
72 New Richmond 10,334 1.7% $269,000 $87,500 $1,070 0.0112
73 Evansville 5,771 2.3% $256,900 $78,841 $941 0.0269
74 Greenfield 37,361 2.7% $247,800 $69,016 $1,123 0.0282
75 Two Rivers 11,224 1.5% $121,800 $58,716 $756 0.0072
76 Weston 15,784 2.9% $215,900 $75,565 $975 0.0164
77 Rhinelander 8,248 1.9% $123,300 $53,561 $818 0.0124
78 Mayville 5,169 4.3% $184,800 $66,453 $853 0.0054
79 Sturtevant 6,787 6.0% $231,000 $84,479 $896 0.0080
80 Dodgeville 5,013 7.6% $234,000 $72,768 $984 0.0086
81 Bellevue 16,255 2.5% $267,700 $80,750 $1,083 0.0215
82 Monroe 10,568 4.1% $184,400 $67,621 $844 0.0107
83 Brown Deer 12,615 4.5% $221,100 $91,567 $1,132 0.0547
84 Appleton 74,873 3.9% $211,500 $77,450 $957 0.0165
85 Cudahy 17,964 2.6% $201,000 $66,717 $977 0.0116
86 Beaver Dam 16,629 4.0% $189,800 $68,757 $942 0.0138
87 Fitchburg 31,566 1.9% $389,400 $85,420 $1,302 0.0182
88 Waupun 11,244 3.0% $167,700 $66,931 $830 0.0050
89 Eau Claire 69,274 3.7% $228,000 $65,369 $971 0.0217
90 South Milwaukee 20,547 3.4% $216,400 $70,146 $1,014 0.0128
91 West Bend 31,722 2.9% $244,500 $75,043 $1,033 0.0177
92 Reedsburg 10,060 3.2% $218,300 $71,991 $944 0.0186
93 Glendale 13,134 4.3% $260,300 $77,096 $1,354 0.0432
94 St. Francis 9,318 2.5% $207,200 $58,490 $893 0.0141
95 Marshfield 18,718 3.2% $169,900 $59,294 $798 0.0148
96 Hartford 15,761 3.5% $261,300 $74,252 $1,095 0.0099
97 Twin Lakes 6,351 4.9% $257,000 $85,800 $1,034 0.0077
98 Plover 13,713 2.9% $244,500 $83,139 $1,041 0.0171
99 Menasha 18,130 3.3% $169,200 $64,392 $866 0.0113
100 Fort Atkinson 12,490 3.8% $198,600 $75,350 $957 0.0114

About Chris Kolmar

Chris Kolmar has been in the real estate business for almost ten years now. He originally worked for Movoto Real Estate as the director of marketing before founding HomeSnacks.

He believes the key to finding the right place to live comes down to looking at the data, reading about things to do, and, most importantly, checking it out yourself before you move.

If you've been looking for a place to live in the past several years, you've probably stumbled upon his writing already.

You can find out more about him on LinkedIn or his website.